I think you're wildly overreacting no matter what time of day it is.
These recruits are being pestered by "recruiting experts" who are demanding their thoughts as to why they haven't been offered by Michigan, and they respond. Then, their comments are blown up.
Hoke and Mattison probably aren't sitting around, reading Scout and Rivals, and panicking because a kid reacts to not having an offer. Remember, Hoke and Mattison had to assemble the 2011 class first. Now, having turned their attention to 2012, these local kids are coming to school, meeting the coaches, and getting their offers.