I live very close to Bucknell (yes, that Bucknell) and there is a poorly kept secret going around that they are in negotiations to join PSU's schedule of preseason cupcakes. Bucknell would apparently net a $500K payday and only have to travel about an hour and a half for the ass-whooping.
Now, let's look at the history of Bucknell football...bad, bad, and worse. This year they are 0-4 in the Patriot League. They would even struggle against the other two nearby D2 schools and I think that the other D3 school would give Bucknell a good game. They are just bad.
At least the Horror was a top D1a school and UMass is currently loaded with D1 transfers. Where would you draw the line with cupcake scheduling?