According to the Free Press the douche is forced to humble himself. Personally I am sick of his phony tough guy macho act and think he is a Harbaugh swagger jacker. I have lost all respect for this guy so naturally this pleases me. Link: http://www.freep.com/article/20130311/SPORTS06/130311035/tom-crean-jeff-meyer-video-indiana-basketball-michigan
"The face of the operation is Briatore (referred to exclusively in the film by his colleagues and angry, chanting detractors as "Flavio"), an anthropomorphic radish who spends most of his time at QPR plotting to fire all of the managers."