Let me say from the start that I'm not not a huge fan of everything #85 does, but I think he can still bring it on the field when he wants and he's not that bad of a locker room guy in the right situation. I think he may have just landed in that situation - see Randy Moss in 2007.
The upside IMO is shown clearly in Tom Brady's stats from that first year with Moss. 4,806 yards, 50 td, 8 int, 68.9 completion percentage. I know that #85 is not the same player as Moss and all the variables aren't equal, but I'm excited for Brady to have a target like this at his disposal, even if he's just a decoy. Here's hoping for a huge year for our former QB and future HOF member.
Edit: I've had several comments on the OchoCrappo part of the subject so I'll explain. I did that out of habit because that is what the Bengals fans I work with call him. I don't want that to be the focus of comments so I've changed the subject. Sorry for any perceived arrogance on my part.