As I've said over and over again, I borrow a line from Sam Walton. He said that if you don't know what to do, ask your customer. All of the research and input we've gotten from our customers is that they really don't like or want [advertising] as part of their game-day experience inside the stadium, and I respect that.
-Dave Brandon, December 2010
Yesterday, amongst the first things I noticed when I entered the stadium concourse were ads for StubHub and Marathon Oil plastered on all four sides of the columns in the concourses. Every time I went in and out of the concourse yesterday, there were folks standing in front of them with puzzled looks and/or cameraphones at the ready.
We've crossed the rubicon. How long until these things make it inside the bowl?