Survey for MGoBlog Users (For an MBA class)
So my summer MBA course is on Branding, and we've been assigned a task of writing up a branding position and strategy document for one of our favorite websites.
There were two obvious options for me, MGoBlog or Slickdeals. I decided to go with MGoBlog for the simple reason one portion of the paper will be on what differentiates the site from the competition. The differences between Slickdeals, Dealpl.us, Fat Wallet, and all of the other options are so subtle, it would have been far more difficult.
Part of the paper involves identifying demographics for the purpose of market segmentation; As I don't have access to Brian's web traffic, I figured the best way to gather this data would be through a quick survey.
I understand that I am introducing some bias by making the survey available on MGoBoard, which may be a slightly different community that those only readying MgoBlog itself, but as I lack the power to post directly to MgoBlog (everyone is thankful for this), this is the best I can do.
If you could take a minutes, its only a 10 second anonymous survey.
Thanks!
is available at quantcast. You might want to look into it.
Wow, that's pretty scary... how do they assimilate that kind of information?
I had no idea this kind of information would be available. I'll have to look into how it is gathered. This negated the need for half of the questions in my survey. Had I known that, I would have spent more time on content related questions.
Thanks for the info...
Edit: Eh I cant get the embed to work.
Quant cast might be able to help you paint a picture of the demographics. I filled out the survey, but I don't think Latino was an option... Might want to adjust that.
Done and done.
I completed it as well but I do have a few questions for you:
1. Why did you need my drivers license number?
2. Why did you need my bank account routing information?
3. Are you REALLY a Nigerian Prince?
Anyways I did as you asked. Now I want my $12,000,000,000 you promised to send me because of the untimely death of your father the king.
Always glad to help out a fellow MBA.
Feel free to share the results / conclusions in a diary, if you would like. I imagine there would be some interest. There have been a few MGoDemographic threads in the history of the board, and they have been intriguing.
Did I Ace it?
Did I pass?
Done, and I would also be interested in seeing the results.
3 times. I hope you win!
Thanks guys,
Over 200 responses in the first hour, but SurveyMonkey will only let me see the first 100 responses. I'll have to decide whether this paper warrants the $24 to upgrade long enough to download the rest of the results.
dayum.
the quantcast stats show that mgousers are
a) rich
b) educated
c) white or asian
d) middle aged
Pssssst a little help... What did you get for #7???
Glad to help, but I agree with some of the other posters...I would love to see the results!
Keep us posted if you can.