So my summer MBA course is on Branding, and we've been assigned a task of writing up a branding position and strategy document for one of our favorite websites.
There were two obvious options for me, MGoBlog or Slickdeals. I decided to go with MGoBlog for the simple reason one portion of the paper will be on what differentiates the site from the competition. The differences between Slickdeals, Dealpl.us, Fat Wallet, and all of the other options are so subtle, it would have been far more difficult.
Part of the paper involves identifying demographics for the purpose of market segmentation; As I don't have access to Brian's web traffic, I figured the best way to gather this data would be through a quick survey.
I understand that I am introducing some bias by making the survey available on MGoBoard, which may be a slightly different community that those only readying MgoBlog itself, but as I lack the power to post directly to MgoBlog (everyone is thankful for this), this is the best I can do.
If you could take a minutes, its only a 10 second anonymous survey.