I haven't seen any discussion on the topic, so I figured I would start a Monday morning thread about the SB commercials. While people generally look forward to them, I found this year's crop, much like last year's, to be largely forgettable. Have the agencies just run out of ideas? Last week, I saw a rundown of the top 15 or 25 SB commercials of all time, and the new ones are just a step down.
What did everyone here think? Any favorites? Least favorites? Discuss.