And the Mgoblog snobbery continues...Its Monday morning buddy- lay off.
SuperBowl commercials discussion
You are correct - early Monday morning. My Mistake.
I can see how the thread title "Superbowl commercials discussion" would lead you to believe that this thread was about Derrick Green's recent commit or our 2015 roster. Sorry about the confusion.
I have always thought that the OT label to be redundant if you bother to read the title.
Except it wasn't him who suggested it. It was a group of people who made a habit of checking every single thread (back when 5 threads on the sidebar was enough). They couldn't waste their precious time in threads not dedicated to Michigan football, so they insisted on the OT tag. These, of course, were the same people that insisted on the CC tag later on. Anyway, a civil war ensued. Many were lost on both sides of the battle. In a act of leadership, Brian Cook stepped in and said, "Let there be OT!". Many have speculated that he saw the error in this, but he viewed it as the only way to end the war without further blood shed. What he didn't realize was that those who forgot the OT tag on clearly OT threads would be water boarded then executed by dimemberment.
At this point, the damage has been done and we can't turn back. That is the story of how OT came to be. Never forget.
How does this explain the great SIAP pandemic of 2011?
There was a splinter group of posters, formerly associated with the "off topic" brigade, the "cc" mafia and, I suspect, thenTaliban, that went on a killing spree, during which all who dared accidentally post something that had previously been mentioned in comment 143 of a 400+ comment thread were executed brutally. Fortunately, the SIAP group has been weakened enough that they no longer are a national security threat. That said, from time to time former members do pop up and do damage.
Now that's what I call a Wow Experience
I did not like these ones very much. The one with psy was the stupidest shit ever
psy commercial = dumb, but you remember it and the product. good marketing
What was the product? I actually forgot - not kidding. Just remember it being really stupid.
His time is over.
Is that the new dong punch?
can't remember what they were trying to sell. Glad it wasn't my money or product.
A better ad -- provided Psy would have allowed it (which I doubt) -- would have been to parody the fleeting fame element of it. Start out with Psy doing his schtick, then bring on other notable one-hit-wonders ... examples: Macarana, MC Hammer, Billy Ray Cyrus. Have them faux-fighting to regain the spotlight ... then pan offstage where some production grunts are cracking and eating pistachios, each with a look of "who the hell are these people?" on their faces.
Reminiscent of Mr. Federline from a few years back...
I like the idea but MC Hammer wasn't really a one hit wonder.
Thank you taco bell for admitting that you are drunk food. No need to compete with Chipolte with the bowl, stick with drunk food thats what you are good at.
With most of the crap that gets put out as commercials, I chose the wrong field. When I think about most commercials, I picture marketing departments as being staffed by the characters from the Office. I could just phone it in every day and nobody would even be able to tell.
"I know, let's put a talking squirrel in the commercial. People will love it."
"Genius! You just earned a $20k raise!"
Who was there in the meeting to tell some ad exec that the whole Gangdam style thing is stale as shit?
The Samsung commercial with Paul Rudd, Seth Rogen and Saul was my favorite because it was making fun of this fact.
I think the one that offended my sensibilities the most was the Dodge Ram commercial. The whole speech about how great farmers are would have worked really well if the product had anything to do with farming. Instead it was a truck commercial???
Farmers use trucks.
Did anybody else think it was a Case tractor commercial?
This could be because I come from farm country but I didnt know if it was going to be a Dodge or a Case tractor commerical, and I spent the first 30 seconds thinking..damn Case went big with this.
I'm in Iowa and figured it must be a regional commercial.
SW Michigan originally, and thought to myself, "Wow this is crazy! Did they really spend all this money? This is awes--Oh, Dodge. Okay. Hey, honey, can you get me another beer?"
Brother in Law is a farmer. Trust me it was smartly targeted and I thought it was well carried out. Trucks also will always be marketed towards blue collar jobs, see the current Denis Leary F 150 commercials.
Spot on ... the commercial worked because a lot of people have an element within them that relates to the work ethic embodied by the farmer. So while the ad featured farmers and ranchers, the appeal was much broader. That mirrors the demographic for truck sales, which is far, far more than just farmers and construction workers.
was the Ford response on Twitter. Right after the Ram farmer salute, Ford started tweeting pictures and videos of how they have supported farmers for decades. This was an attempt at one-upsmanship that totally fell flat. If you aren't going to make a creative commercial or don't want to pay the outrageous fees for showing them during the Super Bowl, then fine. But don't waste my time with your self-serving drivel.
I wonder how many farmers have a twitter account? Kind of shows Ford was off target on their response.... woosh, right over the Farmland with that response Ford! The old guys I see in the morning at the corner mart still have flip phones... doubt they get on facebook, or twitter, they don't have time for that crap.
However, I bet most of them watched the game... and a few even saw the commercial. If it changed their buying decisions that's a different discussion.
to replace the Ford trucks we are all going to starve.
I'm living in Iowa, and while the older guys don't have Twitter/Facebook, their sons in their teens/20s/30s who work with them and will take over completely eventually do.
From my experience (and I went to high school with hundreds of dairy farmers) the answer to you question is most of them have twitter/facebook accounts. Also, they all seemed to be loyal "Ford families" or "Chevy families". I can't remember a single dairy kid that drove a dodge. My guess is all of the Ford families follow ford on twitter/facebook. My experience is in California though which, granted, might be different (even though most of them have moved to Texas and New Mexico now).
In my area of Iowa we are basically corn and beans, along with some dairy... no extremely large corporate farm types going on. And agreed the parking lots around here are mostly Chevy and then Ford prevelant. But from what we see around here is more and more the next generation not wanting to take on the farmbut because of the hard work involved and the hours, etc. I'm not a farmer, this is just what you hear and read in the news, or have seen at neighboring farm; we just recently lost one of our awsome Fall farm festival locations because of the patriarch passing on and the rest of the family not wanting to keep doing it because it was dad's thing...
So, while it is possible for their kids... the Chevy and Ford old guy farmers that are aound here, didn't see any tweets... and yea, probably won't be buying a Dodge regardless of the commercial.
Also, they all had the most expensive/modern Nextel phones (I went to school before smart phones existed) because of the walkie talkie feature.
we rode donkeys on the farm I grew up on
To be honest, I switched to the Puppy Bowl during the Super Bowl commercials.
I DVRed the game and fast forwarded through most of them. I put my son to bed, got started watching at 8:30, and was caught up to the live feed by the two minute warning in the 4th quarter.
Ah the DVR. Bypassing commericals, downtime, and halftime. It's a beautiful thing. One of man's greatest inventions.
and yet the Man (networks) is suing Dish Network over its auto commercial skipping tech.
Provided the Pats (sad face) or Lions (ha!) aren't in it -- I'd rather DVR it, then watch the commercials while fast-forwarding through most of the game.
That is what I did during the halftime show. I would rather watch the kitty halftime show than the Beyonce and Destiny Child's dance off.
I loved the VW commerical with the Rasta white guy. Everything's gonna be alllright mon.
Somehow German engineering leads to a Jamaican accent. The only thing I could ascertain from that commercial is that the VWs must be great for hot-boxing.
How come nobody has an opinion on the GoDaddy commercial? That thing was one of the worst ideas ever. Whoever thought of that commerical should be fired or something along those lines.
Definitely, talk about uncomfortable. But, that kid has done something none of us ever will: kissed Bar Refaeli. Color me jealous.
they had to take 65 takes according to Darren Rovell
Kid just couldn't get it right, huh?
needed a wardrobe change after each attempt.
Practice, practice, practice.
"Hey baby, don't you think we should get together before the shoot and get this down right?"
His method acting.
Exactly what they wanted to with that commercial I'm guessing. People are no doubt still talking about it this morning.
People are repeating the phrase "GoDaddy commercial" ad nauseam this morning at work. Literally. Shudder.
The sound on that commercial will haunt me forever.
Had the best response.
GoDaddy has one of the worst commercials every year, like clockwork. This one's nothing new.
Screaming goat Doritos commercial. "Dad I want a screaming goat".
I want a baby clydesdale.
as I've gone on the free A-B tour at the St Louis brewery more times than I can count, this commercial will be your one and only look at a baby Clydesdale. The reqirement for these horses before they can join the hitch is 4 yrs old. (Did I mention that I have the tour memorized? Yes, more times than I can count...field research and all). Free samples at the end, too.
And they also had one of the better tweets during the blackout:
Re: the Paul Harvey God-made-a-farmer commercial, I thought they were setting it up as an Archer Daniels Midland political ad to continue farm subsidies or something. In which case, the script should have gone something like:
"So God made a farmer. And God got angry at the farmer's highly paid lobbyist... and lo, he did strike down the Iowa Running Backs with a vengeance. And that's the rest of the story."
The library fight commercial was the only one that actually made me laugh out loud. Unfortunately for orea, I did not remember it was an oreo commercial until you mentioned it.
The doritios goat was the best - the rest were flat.
About 60 seconds into Beyonce I asked my teen daughters if they recognized a coherent song yet or whas she just going to grind hips to a beat for the whole halftime?
I second the screaming goat. Thought it was hilarious.
I really liked the Chrysler ad at the end of halftime, donating cars to bring veterans home. They used the theme song from "The Pacific", which was one of the best (and horrifying) Tv shows I've ever seen.
Jamaican accents always win
of a commercial opportunity just after halftime ...
jumped all over it on facebook.
"we just wanted the football season to last a little longer". ( or something like that).
The CK commercial. Had to turn my eyes away from that one.
Nothing beats an astronaut. Fact.
The commercials were super disappointing this year. The only ones that I remember I liked were:
The Rock "got milk" commercial,VW commercial, Budweiser baby Clydesdale,Bud Light Stevie Wonder Voodoo and the Big Bang Theory Promo
The rest were trying to hard to be funny (godaddy) or trying to pull on heart strings.
"The rest were trying to hard to be funny ... or trying to pull on heart strings."
Two major categories of Superbowl commercials down through the years. An emerging third category would be the "shock element" commercial, which is where I'd kinda-sorta place the GoDaddy nerd/supermodel commercial.
Budweiser has done heart-string Clydesdale commercials several times in the past. The general theme is always the same, and it resonates for the same reason the Farmer truck ad did -- the Clydesdales symbolize a kind of stoic work ethic ... a hat tip to honor and integrity and hard work ... and it's a timeless appeal.
By the way, that's exactly the appeal Brady Hoke is weaving into the fabric of Michigan football.
Anyone seen the jello pudding commercial they started showing after the game? Not sure exactly when it started but I saw it the first time this morning. Free Jello pudding cups in San Francisco for finishing second. Pretty good commercial and a good idea. Cuz there's always room for Jello.
There was no Kate Upton at all. Superbowl commercials -100.
She was in the Mercedes ad in the 4th quarter.
I loved it because it was so random. My bud who went to spacecamp thought it was the best thing ever. He is my only friend that went to Spacecamp I promise.
The jeep one with Oprah narrating, showing troops coming home to their families in jeeps. Thought it was really tasteless and shamelessly took advantage of people's respect for veterans. It was like the dodge truck commercial, except troops coming home has literally zero connection with jeeps.
The M&Ms commercial with Red singing the Meatloaf song was the best. Best line "that hurts, but I kind of like it" when one of the women bit him.
It seemed like there were an awful lot of promos for CBS TV. None of the promos make me want to watch any of their shows. I would have rather seen ads.
While the jeep ad may have been a shameless tie in to the armed services, it did pluck my heart strings. Probably because my daughter starts boot camp at Great Lakes in two days, so I'm emotional about everything.
I also liked the Dodge Ram farmer commercial. I guess it would fall flat for youngsters and hipsters who are clueless about Paul Harvey.
And Bud can't go wrong with Clydesdale commercials. However, the two spots about some new kind of hip beer fell flat for me. I don't get why anyone thinks that drinking some particular kind of beer makes you cool or hip or anything else.
The M&M's commercial brought a smile to my face. So did the VW commercial, and the Mercedes Benz one with Daniel Defoe. And I agree that the Samsung meta commercial about commercials / ad campaigns was pretty good.
I liked the Joe Montana miracle stain jersey commercial. Haven't seen anyone mention on here but I thought it was well done and the ending made me remember that it's for Tide.
I think the Budweiser and Doritos ads were probably the best ones this year. The Budweiser ad actually was a great variant on the theme that they've typically gone with in the past, and the Doritos ad actually had me watching it again on YouTube later. I liked the NFL's contribution too - Deion Sanders trying to get back in the league as Leon Sandcastle.
The two worst, I thought, were the Psy pistachio ad and probably Century 21's ad, which seemed like it was trying a little too hard to be funny.
My favorites from this year were the USO-Jeep commercial with Oprah
I got a bunch of work to do around the house, anybody know where I can hire me a farmer?
Thumbs Up (in no special order, and OK to read with a Jamaican accent): Budweiser’s "Brotherhood" Clydesdale ad (typically great); Mercedes' "Coolest Man In The World" (Kate Upton, Usher, The Rolling Stones’ "Sympathy for the Devil" and Willem Dafoe as The Devil; I can handle that); Best Buy’s "Asking Amy" (liked Amy Poehler on SNL Weekend Updates, haven’t seen much of her Parks and Recreation show, but loved this ad); Oreos’ "Library Fight" was like "Animal House" meets "Breakfast Club" meets "Backdraft" and "The Naked Gun" (never have stopped loving Oreos, and got flashbacks to the epic Miller Lite "Tastes Great - Less Filling" campaign); Volkswagen’s "Come On Get Happy" ad with Jimmy Cliff and the angry people (fondly recall Coke’s famous, bring-the-world-together-on-a-hilltop-with-song campaign that this ad parodied); Jeep’s "USO/Whole Again" salute to the troops; Samsung’s "New Best Thing" ad (biased in favor of Paul Rudd, Seth Rogen and Bob Odenkirk; liked both the ad that ran in the days before the game and the ad during the game); Tide’s "Miracle Stain" ad; NFL’s "Leon Sandcastle" (fond memories of Jackmerius Tacktheritrix.)
Thumbs Down: Dodge Ram’s Farmville ad (not a Paul Harvey fan; neither a farmer nor a truck driver, though I respect them all, and will always love that plowed-over cornfield in Dyersville, Iowa; this was an interminable ad that won’t encourage me to buy a truck OR a farm); Go Daddy’s "Perfect Date" (understood the idea, not thrilled with the execution; Bar Rafaeli is fine, but Walter? - more inclined to prefer Will Ferrell’s Old Milwaukee ad that I’ve seen only online); Tostitos ads (liked the three they didn’t use better than the two they used); Toyota’s "Wish Granted" (would love to lose a spare tire, but haven’t watched "The Big Bang Theory," so didn’t know Kaley Cuoco and have no desire to own a RAV4 or have infinite witches or Christine O'Donnell circling my home.)
If you like Horses, you "won" this year.
And if you want to see where your favs ranked:
Spoiler: the GoDaddy commercial rounds out the bottom.
They also have links to some you may have missed.
Most disappointing to me was probably Iron Man 3, because it basically said "go see Facebook". Gee, thanks.
And people say this every year but I really thought the commercials were down a bit this year. It generally seems that we don't have cultural touchtone ones anymore, like "taste great, less filling", or "bud-weis-errrrrr", or even "WHAZZZZUP" that are memorable and even get sequels because of their popularity. But even they had a jump of real quality a couple of years ago with things like Darth Vader kid and the Eminem Detroit one that were standouts. Regressed back this year I thought.
re. Go Daddy.... Thing is all of the other ads were so thoroughly mediocre and forgetable, that by being awful the Go Daddy one stands out. They've created a lot of buzz and they've done this enough times now (made a really awful ad) that it indicates they're being intentional with it. They know what they're doing and it's an effective strategy compared to all the other ones. Someone in GoDaddy's marketing department (or the ad agency they hire) is pretty smart and knows what they're doing.
They were all horrible, esp. the f'ing farmer one.
There's nothing more disengenuous than when a commercial tries to be all sanctimonious and idealistic. You're trying to sell me something, get off your fucking high horse.
The only one I thought was remotely decent was the Samsung one, but it was so immensely self-referential and meta that I couldn't decide if it was clever or not.
The rest sucked. Everything in our culture sucks, western civilization is past its prime.