Sparty deal with Nike: $34 million over 10 years

Submitted by wolverine1987 on

Signed last summer. I guess all the walmart wolverines they like to talk about are worth some actual money, maybe they should get some of their own. 

http://www.detroitnews.com/story/sports/college/michigan-state-universi…

This is another testament to the power of yes, the Michigan brand. If it was all about football and b-ball success recently, you would not see this huge discrepency in fee. 

 

Ricky from Sunnyvale

July 18th, 2015 at 10:34 AM ^

I don't see the point of this. You might have a coworker you dont like, but do you make fun of them because they signed a smaller contract than you? Seems to me in football we should be silent about MSU until we get back to beating them often. This thread is kind of the epitome of what we rail on Sparty for. As Woodson said "they do the talking, we do the walking" I like to stick to that style.



Do I need to make another "can a crocodile swallow..." thread?



Mark Mangino, Chris Christie, pre Subway diet Jared????

BigBlue02

July 18th, 2015 at 11:28 AM ^

I miss the days when we could rail on Sparty and not have to worry about our own fans complaining about it. Just because we haven't beaten them much lately doesn't mean we should never be able to poke fun at them. It's a rivalry. Everyone is so fucking worried about upsetting the big bad Spartan fanbase. You have the guy who originally posted this defending why he made fun of MSU and their tiny apparel deal. That shouldn't happen. If it were a post that said "hurr durr little brother spartina sucks lol lol lol" them maybe I could see a point. Our apparel deal has been talked about a bunch on here and this is a story about our instate rival's deal with the same company. Fuck Sparty. They win more than most every other school in the last 5 years and still no one gives a shit about them. Harbaugh has been here for 6 months and is recruiting better than them, Dantonio gets asked regularly about Michigan and Harbaugh, and their fans have convinced themselves Harbaugh isn't a good coach because they are deathly afraid of Michigan being good again. I love that we can have threads about them being irrelevant in a time when they are one of the better programs in the nation. This does not take away from the fact that we need to win more in the field.

SF Wolverine

July 18th, 2015 at 10:36 AM ^

if our deal is split roughly 50/50 between $$$ and unis/gear, does this mean that schools like MSU (or for that matter, all schools not in the top 10-15 in terms of populrity) are (1) using less unis/gear; or (2) using the same amount of unis/gear, but buying it from their sponsor?  The former does not seem to compute, unless a school like Michigan is getting tons of stuff they really don't need; the latter seems nuts to me -- they give you a few million in cash, which you turn around and give back to them for the unis/gear.

Apologize if this ihas been discussed or represents my own ignorance, but would appreciate some insight on this.

Ginuvas

July 18th, 2015 at 11:27 AM ^

The 50/50 split for Michigan is unique - according to the article State gets about a 1:5 cash to gear ratio. This leaves State with about half as much money for gear. My guess is that the difference is made up in one of two ways: either State ends up buying some gear or their non-revenue sports get a lot less extra swag.

SF Wolverine

July 18th, 2015 at 11:39 AM ^

about how we/Texas/OSU/etc value the "gear."  I'm sure we're savvy about this, but there sure seems to be a lot of room for Nike/Adidas/UA to give us lots of retail-priced stuff that doesn't represent either the cost of the supplier or what we would actually pay for this stuff in a free market.  The only other answer is that we have way, way better gear than the rest of the crowd.

Ronnie Kaye

July 18th, 2015 at 1:33 PM ^

Has anyone seen a list of Nike's contracts by most money? I'd think $3.4 million per year is still in the company's top ten payouts.

UofM626

July 18th, 2015 at 11:57 AM ^

That 1-2 of these schools below will be leaving Nike soon. I REALLY CAN SEE One or Two of them packing up and heading over to Adidas and or UA for the cash! It's gonna happen as those schools w throw serious Jack Cash at these schools to get them. Some below are not in as good of financial shape as we are in either. Watch



USC

Texas

LSU

ALABAMA

OSU

SPARTY

GEORGIA

FSU

FLORIDA

Spunky

July 18th, 2015 at 12:21 PM ^

OT: So, with the Jordan brand for basketball, I've been wondering if Nike will give Michigan water sports some of its Hurley brand surfing and swimwear (for practice, general-purpose, etc).

jblaze

July 18th, 2015 at 12:31 PM ^

Focus more on revenue sharing and less guaranteed cash in these deals. That way, when schools have successful years (like MSU), the school makes more?

Black Socks

July 19th, 2015 at 1:26 PM ^

There is a reason people like wearing Michigan gear over Sparty.  You want to associate yourself with the best.  Rarely do you see people wearing shirts that say Iraq, but you do see lots of people wearing USA shirts.