Chris Brown over on Grantland, really great stuff. That guys is incredible http://www.grantland.com/story/_/id/8287610/packaged-plays-rethinking-concept-modern-play-calling
What is so interesting on this is the simplicity of the concept and how devastatingly effective it is in practice. It distills the Oklahoma State attack down to a couple of formations and a read on a defender which predicates where the ball is going for a pass/run option. Not completely different from our offense under RR, but really the next evolution since you end up throwing in the run packages, not just determining who keeps the ball in a run package. Worth the read.