From Chris Brown at Smart Football:
Hoke-a-mania. Michigan has hired Brady Hoke, prodigal son most recently of San Diego State. I don’t know much about Hoke — seems like a solid guy and he obviously wanted the job. The rumor is he’s bringing Al Borges with him to be offensive coordinator; I’m already getting lots of questions about his so-called “Gulf Coast Offense.” I don’t know where that name came from, but as far as I can tell he’s a pro-style guy: nothing too exotic. But he’s been an offensive coordinator for a long time (close to two decades), in two major conferences (the Pac-10 at UCLA and Oregon and the SEC at Auburn), and when he’s had first-round NFL talent (Cade McNown at UCLA and Jason Campbell, Ronnie Brown, and Cadillac Williams at Auburn in 2004) he’s had elite offenses.
I think that sounds about right. Michigan’s coaching search was explicitly about someone who wanted to build the program, not hiring the next offensive genius. And I can’t really argue with that — the Rodriguez thing ended badly. That puts on the onus on Hoke, however, as he must recruit and build the program from the ground up; there won’t be any reliance on a decided schematic advantage to win. But is that a bad thing?
And, most importantly, clips of Borges' offense this year: