The book actually touches on the "selling point" theory for recruits. They used Florida Atlantic as an example in 2008. FAU played at Michigan St that year. MSU's return trip had to be cancelled because FAU lost so much money on their bowl trip that they had to delay construction on their new stadium. MSU didn't have to pay them either, because the contract called for the stadium to be done. And the kicker was FAU finished with around the 120th ranked recruiting class.