SI Article by Dan Wetzel and Austin Murphy talking about the economics of the BCS system quoting former AD Bill Martin on page 4. Basically says that athletic departments and schools are big losers in the bowls and a playoff system is the post-season solution to the economic blood letting. Check out Ohio State's profit from last years $18 million payout at the Rose Bowl.
The thing that shocked me was the way the current system works. The schools build in a loss to show up and play, while the bowls, cloaked as non-profit, make out like bandits. If you are pro-playoff, this article throws down some really good talking points.
***Side note: Mgo was talking about this issue referencing Wetzel two years ago. During my dark ages period: