Rutgers -- "Disney World Experience"

Submitted by MLaw06 on

Rutgers AD Julie Hermann wants to create a "Disney World experience" at games.  She is clearly trying to outdo David Brandon in marketing (and distorting) college football for the masses.  She sees the key to Rutgers' success as more content produced on the website.  You know... because when you have more Java applets, you get better recruits and win more games... /s  In addition, she wants to create a "Rutgers channel" so you can see her antics 24/7... and to pull content AWAY from the B1G network...  I'm sure Delaney is going to love that.

In addition, she is so annoying to listen too because she copies one-liners like "It takes a village" (a la Hillary) and Rutgers markets these fundraising events as part of their "R Big Tour".  This is in addition to paying for huge billboards on numerous highways throughout the state with "WE R B1G"....  [I bet they also paid some consultant money for that stroke of ingenuity and he basically copied the logo from Toys 'R Us...]  It's hard not to be embarrassed for their roll-out, especially considering that they are trying to sell themselves as the "media-savvy" school of the B1G.

[http://www.nj.com/rutgersfootball/index.ssf/2014/06/rutgers_ad_julie_hermann_wants_to_create_a_disney_world_experience_at_games.html#incart_river_default]

NJblue2

June 2nd, 2014 at 11:50 AM ^

A night game is always cool so people show, but the students mainly go to drink and go out right after or during the game. The amount of people and students who leave while the game is still going on is unreal. The student section is never full.

Canadian

June 2nd, 2014 at 11:52 AM ^

WE GET IT.... The students don't show up, let alone showing up on time... They are more excited about the pre and post game festivities.

it's getting old already man........ Wait he's talking about at Rutgers??? I thought this was only a problem at Michigan

LSAClassOf2000

June 2nd, 2014 at 11:41 AM ^

"One thing we can't get our arms around is the fantastic media market we're in, so we're creating our own Rutgers channel so for those of you who love Rutgers can find out," Hermann said.

I am trying to imagine what the Rutgers Channel's equivalent of the old NBC "Can't Miss Thursday" would be and I am having considerable difficulty coming up with anything. 

MGoGrendel

June 2nd, 2014 at 12:59 PM ^

involves a lot more than just rides. It actually starts with parking, which is an important part of setting the right tone for an event. There are also friendly, helpful people to assist with guest services questions. (NJ may have to import the "friendly helpful people".)

Given that Rutgers is the major university in NJ, I get why she wants to make her school a "main event" for the state. As she should. However, the "...can't put lipstick on a pig..." caveat applies. A lot of work needs to be done (which she may understand better than us!).

xxxxNateDaGreat

June 2nd, 2014 at 1:09 PM ^

If I ever have to live in a world where we have to pay extra for the "Rutgers Channel" while Hannibal sits on the fringe of cancelation, could someone do me a solid and come find me and put me out of my misery?

The Wolf

June 2nd, 2014 at 1:52 PM ^

This isn't really adding anything to this discussion, but I am still asbolutely astounded that someone who appears to be so incompetent still remains in a position of such power.

Then again, perhaps I really shouldn't be THAT surprised.

Maize and Blue…

June 2nd, 2014 at 6:25 PM ^

It use to amaze me to see people who were a failure in their position get promoted so the company could stop them from screwing up things up even worse in their current position.  My favorite is the CEO "golden parachute".  Fail at your job and we'll give you millions to go away.