According to the Sport Business Journal we get some insight as to why the B1G was so protective of the Rose Bowl during the playoff negotiations this summer. (Hint - it wasn't nostalgia or a desire to play in the Granddaddy of Them All.)
The payoff has increased 167% to an average of $80M a year over the 12-year deal beginning in 2015 and ending in 2026. Link here http://www.sportsbusinessdaily.com/Journal/Issues/2012/07/16/Colleges/BCS-playoffs.aspx via Kyle Meinke here http://annarbor.com/sports/um-football/report-rose-bowl-more-than-doub[email protected] .
Deals for the Orange and Outback bowls are pending per the SBJ, so we'll see if the Rose Bowl deal is a market-maker.