PSD boycott: predicting the collapse of the football ticket market

Submitted by RakeFight on

As if the game wasn't a bitter enough pill to swallow, many of us came home to horribly-timed envelope requesting our mandatory Preferred Seat "Donation" to maintain season tickets for next year.  Having sold my extra Nebraska ticket for $20 ($65 for season ticket holders, $95 face, "dynamic" price $110), I started thinking...

1. What exactly happens if I don't pay my PSD?  Do I lose the right to any tickets at all?  Or do I just get worse tickets?  Or placed at the back of the "line?"  This led to the next thought...

2. What if a significant number of fans refuse to pay their PSD for next year?

Before two weeks ago, I think the expected response would be that the games will always sell out, so they would just boot you and find someone else willing to pay.  But let's examine the situation...

1. Plenty of people are pissed by the PSD increase last year.

2. By all accounts, everyone on the "list" last year was able to get season tickets.

3. The coaching/team is dreadful.

4. The 2014 home schedule is stinky.  (Which raises the question, which two games are going to be the two $95 premium games?  Penn State and Indiana?  Maryland?)

5. Given #3 and #4, it's almost guaranteed that you will pay less for a full season of tickets in the secondary market then you will if you shell out your PSD and season ticket cost.

6. Given #5, those season ticket holders that buy extra seats to sell for a profit are likely to let those extra seats go.

Given this "perfect storm," it seems likely that demand for tickets will be at an all time low, and if there was ever a time to have a PSD revolt, it is now.  Can the athletic department afford to penalize everyone who refuses to pay the PSD?

Discuss.

[EDIT: I suppose if there's a bright side, it's that this may be the year to improve your seat tremendously]

[EDIT II: It's a sad state of our fandom and blog when a post intended to spur discussion has degenerated into a pissing match amongst fellow Michigan fans (and respected members of the board) about who the "real" fans are... ]

 

goblue7612

November 11th, 2013 at 5:20 PM ^

If/when you give up your season tickets don't do so just by failing to turn in the form. Call development/victors club and tell them exactly what your grievances are and why you're giving up your tickets. The bottom line is clearly what matters to the ad, and when they see people are giving up their season tickets, the reason why will hopefully spur positive change.

Alton

November 11th, 2013 at 6:21 PM ^

Yes, it's almost entirely a TV thing.  By contract between ABC and the Big Ten, Michigan controls the game time of the homecoming game, but the rest of the schedule is essentially determined by ABC/ESPN with some input from the AD for night games.  Brandon has essentially zero control whether a game (other than homecoming) is at noon or 3:30.

taistreetsmyhero

November 11th, 2013 at 5:42 PM ^

in the sense that it's the fans only real source of power in displaying their disapproval of unchecked ticket price increases.

i don't necessarily agree with any notion that boycotting season tickets shows a demonstration that you are not satisfied with the AD's performance in hiring coaches or the coaches' performance, or etc.

 i do support the notion that this team is boring to watch, and has a high likelihood of being boring to watch next year, and paying ridiculous prices to watch a boring team play makes as much sense as running power into 8 defenders in the box.

i don't think that is being a fair weather fan, either. i went to every game while in college, and my freshman year coincided with RR's first year. the team sucked, and it sucked kinda, but we weren't boring to watch. denard made every game tolerable--there was something worth watching. this team is literally the most boring team i've ever watched. i still watch them and get depressed and etc. but i don't think you're a fair weather fan if you don't want to spend the money--even if it's not an issue of being outpriced by rising costs--to watch this team next year.

Section 1

November 11th, 2013 at 5:42 PM ^

Whether individuals want to bail or not, I think that the sentiment is widespread.

Dave Brandon can, if he wants to, quietly sit back and say, "I'll sell the place out; uhappy season ticket holders can do what they want to..."

But he has to know that his patrons are not fools, and even if he has a big pool of people who want to see games, the numbers tell a bleak story; season tickets (which used to be the best bargain for spectator sports in the entire state of Michigan) are now a losing proposition.

You can clearly, easily, get tickets for any game that you desire, for less money, by not getting involved in season tickets with a PSD.  The season ticket holders are getting a very bad deal compared to the market, and are subsidizing the athletic department in a very, very big way.

I don't know about the rest of you taxpayers, but my State of Michigan tax break for my PSD has gone to zero.

Next season will be the first one in several lifetimes when we have neither Michigan State nor Ohio State on the home slate of games.  No Notre Dame.

This is a massive fail on the part of the Athletic Department.  I haven't decided yet whether I will now give up on Michigan football.  But I like the idea that those who are making that decision (a reasonable one, I think) are speaking out about it.  If I could take a year off entirely, and get my current seats back in 2015, I'd do it.

I'd like to figure out what my tickets cost, and were worth, this year.

My PSD was $2400.  My ticket subscription was something like $1875 (I don't have the renewal form handy; I'll correct it later if I can).  Total = $4275.

I sold my Notre Dame tickets for $2000.  I think I was very lucky to get that much for them.  $4275 - $2000 = $2275.

My own rough estimate for market pricing for the rest of them are as follows.  (Amounts are for four tickets, net; estimated net ticket prices in parentheses.)  I haven't gone back to Stubhub to check on historical recores for actual sales for four seats together in an attractive row in Section One.  These would be "quick sale" prices.

  • 8/31 - CMU     $160 ($40 ea.)
  • {9/7 - Notre Dame - already noted}
  • 9/14 - Akron    $120 ($30 ea.)
  • 10/5 - Minnesota     $240 ($60 ea.)
  • 10/19 - Indiana     $280 ($70 ea.)
  • 11/9 - Nebraska     $200 ($50 ea.)
  • 11/30 - Ohio State     $600  ($150 ea.)

That works out to about $1600, recouped in sales, if I had blown off the entire season and sold all of my tickets.  Which means I am losing money, just trying to resell all of them, even with the spectacular sale of the Notre Dame game for $2k.

It is a bad deal you are offering, Mr. Brandon.  I am glad that you are advertising "Dynamic pricing," because it calls to attention what a Big House of cards you are building.  It is not reflective of the marketplace.  Your football season ticket holders -- your bread and butter -- are getting a rotten deal.

AMazinBlue

November 11th, 2013 at 5:50 PM ^

sell the ones I don't want to friends or people I know.  You'll never recover the PSD cost.  This isn't Bama or OSU.  My family has had tickets in the stadium for 57 years.  My brother gave his up three years ago and I am giving mine up after this season.  Between the PSD, parking and the high cost of simply going and enjoying the day, it's not worth it.

I don't have to fight to keep my space everytime I sit down, I can go to the fridge during a timeout and not miss a thing, never wait in line for food, drink or the bathroom and I will save over $2,000.  Can't beat it with a stick.

I'll go back when there is a game worth going to.  The OSU game will be a beatdown and I won't put them on StubHub.

 

timot

November 11th, 2013 at 6:05 PM ^

I have purchased six season tickets in the end zone for several years.  I go to a couple of the bigger games and sell the rest.  Usually I have been able to break about even.  But now that is no longer the case. The donation and ticket costs have outstripped the value.  This is probably for many reasons.  I think younger people do not want to be anywhere their phones don't work. The stadium is a very uncomfortable place to sit for four hours especially as americans have gotten bigger, much bigger. The on field product is weak compared to 1969-2007. I wish the team well, and even Dave Brandon well as he competes in the big business world of college football. But I will contribute to the University in other ways than as a season ticket holder beginning in 2014. The stadium has become a playground for the well off.  I'm not sure with the way the US economy is going that there will be 114,000 people well off enough and willing to fill the Big House going forward.

gwkrlghl

November 11th, 2013 at 6:28 PM ^

I have to imagine there will be ample promotions to sell season ticket packages between now and next season. A crappy end to this year + a terrible home slate next year = lower demand. I would hold off and wait for a better deal. I think it's inevitable that the University caves a bit

MikeCohodes

November 12th, 2013 at 10:11 AM ^

Same thing happened in 2009 coming off of the 3-9 year. We bought tickets to the PSU game that year direct from the athletic department, they were in row 30 and right on the 25 yard line, so clearly they were someone's former season tickets. I'm sure the AD will be running a lot of promotions for tickets to next year's awful slate of games, but the only one I plan on getting tickets to is @ ND as long as I can find them for <$300 a seat.

bouje13

November 11th, 2013 at 6:32 PM ^

Period end of discussion. I live out of state and have to fly in. Which game do I want to fly in for?

Unless I move closer I won't be going.

MGoBrewMom

November 11th, 2013 at 6:54 PM ^

To OP, and others who I've been a jerk to today?

I'm not starting a thread on this...but I am just flat out crabby as shit.

I'm sorry for being a butthead.

Sincerely.  I need a kitten.

I dumped the Dope

November 11th, 2013 at 7:03 PM ^

Until they pry the tickets out of my cold dead hands. I've sat in section 2 and I didn't enjoy it. The game view is nice but the rawk is a lot louder and the wind blows colder too! Brandon's economic machine can be checked. I don't think it can be broken though. He might actually have to think about reining in expenses on all of these gold plated facilities. The vision for south campus that plays at every game is the one that makes me the sickest, I will admit. Those who stay...will die penniless and starving.... I'll go with the cheap seats until I can't afford them or I move away. I maintained my season tix thru 15 years of living down south, but I think I would abandon them only if I leave and just buy the game I would likely attend for a given season. I've mentioned the RR years were the only ones I lost money on, (my modus operandi was just to try to break even) seems like that would be the norm now.

Finance-PhD

November 11th, 2013 at 7:09 PM ^

I am one of those special combat vets. I saw service on three continents (Horn of Africa in the early 90's, Former Yugoslavia in the mid 90's, Afghanistan after 2001). I raise it coincidently this Veterans Day to point out that in my opinion a patriot is not someone that just supports the country but also is willing to take steps to challenge when things are going the wrong way. (I really hope that is not considered political but this is why I really appreciated protesters even when I was flying back from combat.)

A true fan also in my opinion is also one willing to take the steps to help the team. Sending money is not all it takes to be a fan. Letting the management (AD for instance) know that things are wrong and that they need to make adjustments are also a big piece of being a fan. It is insulting to say that someone choosing the most vocal manner possible to express displeasure makes one not a true fan. They are the ones that are truly trying to make things better.

Nothsa

November 11th, 2013 at 7:54 PM ^

I appreciate your post. Having never owned season tickets to anything, I consequently have no leverage with any athletic department. While the average season ticketholder has very little leverage, the actions of many of them will speak loudly.

k1400

November 11th, 2013 at 7:52 PM ^

I never thought it would cross my mind, but this year for the first time I've actually thought about not renewing my season tickets.  It isn't much about the money (although it doesn't help paying thousands for the home slate we'll be getting), it is more about the feel of the game day experience now.  The way the AD is running things, it doesn't feel like they care about us.  Maybe they never did, and it's just now becoming more apparent in the "business model, branding" environment.

Memories of attending games with my brother while in school, and attending now with my son, and making new memories tailgating with friends made at football games over the years are a huge part of the reason I keep my season tickets.  The AD has nothing to do with that stuff, so it will be enough to keep me around... but for how long??  Don't know.

My situation obviously isn't unique.  Could be that it is becoming wide spread.  Pretty sure that is a good sign that the AD is doing it wrong.  If we were winning games this conversation wouldn't be happening, you say?  You might be right that the conversation wouldn't be happening out in the open, but I bet long time season ticket holders would still be quietly letting their seats go as the corporate branded world increases it's hold on what used to feel like an experience about the game, not about the money to be made from the game.

Feat of Clay

November 11th, 2013 at 9:42 PM ^

Can you clarify what you mean?  You seem to be saying that when you're at the game, it feels more "corporate."  I'd like to hear more about that, because from my perspective I feel like all the "corporate/business/branding" stuff is more apparent in  PSD and similar stuff that is tangential to the gameday experience, but when I get in the stadium the experience is not that different (except I'll admit I think they do a good job with the "wow" factor).  But then I haven't been attending as long as you have, so maybe there are some critical changes I'm not aware of.

k1400

November 11th, 2013 at 11:44 PM ^

A few gameday things:

Trying to create "traditions" as opposed to traditions forming and/or continuing on their own. The uniformz money grab in all of it's guises (alternates, un-retiring numbers, messing with the helmet).  Advertising in the concourse areas.  The seat cushion farce. Gimmicky halftime "shows".  I'll throw in the faint rumblings about a mascot, and the abomination that was the halo.  People messing with pagentry and traditions that do not need to be messed with, let alone messing with them for the sake of making more money. 

One example from this past Saturday.... my son and I step out at halftime to get a pretzel and something to drink.  There's a TV above the concessions area, and on it is nothing but advertising.  No game stats, no highlights, no footage of the halftime show (which... on this Saturday was probably a good thing... my 6 yr old son.."Dad, why does that lady sound like that?").  

Throw in escalating ticket prices juxtaposed with weak non-conference opponents, the wasteland that will be our home schedule every other year now, and the ticket games going on between the AD and the students (both in football and basketball), and it just looks more and more like the AD wants to bank on our love and loyalty to Michigan, but doesn't want to give any back to us in return.

lexus larry

November 12th, 2013 at 8:19 AM ^

I didn't see mundane in there.

Circle K added things I overlooked to include...the uniformz and unretired numbers BS.  The halftime show which evolved into an advertisement for "Victors for Michigan" donation/shame/guilt grab.

It's all slick packaging, advertising the AD and lame self-promotion, rather than organic gameday activities and retaining the pageantry and everything else we all loved about football Saturdays as students.

The fantasy the AD is now imagineering, that bringing your 5-12 year old will make a Michigan fan for life...if they can't afford tickets, there will be more empty seats.

And I repeat for those who insist all tickets will be sold...at least 6000 seats are unsold and part of the single tickets available for purchase via Dynamic Pricing.  My row in Section 20, from my 4th seat to the aisle, ten seats...five were occupied.  For Nebraska.  With an 18 game home winning streak.  That model of fandom is not sustainable...and fans will vote with their wallets, once their butts have departed.

k1400

November 12th, 2013 at 8:22 AM ^

My comments weren't intended to be exciting.  A fellow MGoUser asked for clarification, so I gave it.   

Not that I require confirmation from others to validate what I'm saying about my own game day experience, but the issues i talked about are far from unique.  Many other Michigan fans feel the same about those things.  Some don't... those people are serious too.  Your implication that the ordinary nature of my points detracts from validity makes no sense.

 

lexus larry

November 12th, 2013 at 8:28 AM ^

seem to have a lot of that on this board/in this thread.

It's unfortunate, but not surprising, that opinions people hold dear, they're gonna hold onto for dear life!  To those who dismiss your comments, or MGrowOld, or others, miss the fact that while MGoReadership is a slice of fandom, and a passionate one, the reality is...we know plenty of fans who are NOT MGoBloggerati, and they are equally annoyed/fed up, and looking to dump their season tickets, too.

Fandom should not be part of this discussion.

k1400

November 12th, 2013 at 9:15 AM ^

A natural knee-jerk reaction, I guess.  Especially when the team isn't doing well.

I have a certain amount of respect for those who's fandom allows them to ignore what's going on.. all in for Michigan rah rah.  I'd maybe be more like that if the Michigan athletic department was all in for us too.    

mGrowOld

November 11th, 2013 at 7:55 PM ^

Well here's an interesting bit of news I just got from my brother (who i've shared seats with the past 25 years).  The guy who puts on our weekly tailgate, who has held 12 season tickets for over 30 years, who parks in the Blue Lot, who has hockey & basketball season tickets, who contributes over 50k or more per year to the university, who goes to every bowl game and at least two away games every year, who graduated from Michigan undergrad and then Dental school and has never missed a home game that I can remember is seriously considering giviing up his seats at the end of the year too.

Why?  He said it's just not as much fun anymore and he's having a hard time justifying the expense versus the enjoyment he gets from the games.

I have a feeling if the season ends as badly as many of us fear this problem will become much larger than anyone anticipated.

icegoalie1

November 11th, 2013 at 8:37 PM ^

I feel like my football tickets are paralleling my hockey ticket experience and not sure what to do. When my wife and I graduated in 1997 we had very little extra cash but made having season tickets for hockey and football a big priority. We paid a $1500 donation for the right for four season hockey and football tickets. We got 4 tickets assuming some day we would want to go with our 2 kids and found a way to split them with friends and co-workers and were able to hold onto all 4 of them. Then hockey tickets went from $15 to $35 and the home schedules started to stink with a lot of bad non-conference games in addition to the abundant amount of stinky CCHA opponents. I decided since I only lived a few miles from campus I could just head down to Yost and get tickets to any game I really wanted to go to so I dumped my hockey tickets. I never really regretted the decision and I do get tickets to any game I want at face or less.

I am wondering if I am now in the same place with my football tickets. We have been blessed with the 2 great kids we always wanted and now that they are 6 and 8 they are really starting to enjoy the football games. The problem is that with the PSD, stinky schedules and cost of concessions it is making it hard not to consider giving the tickets up. My in-laws came into town for the CMU and IU games and I was able to get pretty good seats for CMU for $35 each and seats on the 40 yrd line for $10 each for IU. Granted those are not ND or OSU but the schedules for the next few years is full of IU and CMU games and I am a pretty good ticket hustler.

My wife is confident we are going to be really good again soon and tickets will be unaffordable for all four of us to go to games and is thinking of the long term. I am trying to determine if I am being a fair weather fan, a tight wad, or a smart business man. Maybe it is a combination of all three to an extent. I think since we go mainly as a family it is more about the band, crowd, tailgate and experience than the score but I can't fool myself into thinking that I might not be considering this if we were undefeated right now.
I have gone back and forth the last couple weeks and just am not sure what I am going to do. Just wondering if I dumped my football tickets if I would have as little regret as I did with my hockey tickets.

UMxWolverines

November 11th, 2013 at 8:48 PM ^

If I had season tickets (which I technically do, my uncle gives me one for helping him with things through the year) but not really, I wouldn't renew until I knew Borges was out the door. With Brandon demanding more and more money in litterally every aspect of gameday (parking, handicap passes, seat donation, ticket prices) and our garbage coaching that has no indidation of getting better, I wouldn't waste my time getting them. It's hard to believe I've gotten to that point, but it's here. And don't say it's because I'm a fair-weather fan, because I don't remember this many people giving up season tickets in the Rich Rod era. It's just the sinking feeling that we are headed in the opposite direction of where we need to be. If we make changes in the offseason, you can bet more people get their tickets back. But if the coaching staff all stays in tact, you can bet you just saw the 250th and final game with 100,000 Michigan fans in Michigan Stadium. 

Mabel Pines

November 11th, 2013 at 9:04 PM ^

People lasted through Rich Rod and last Saturday was the FIRST loss at Michigan stadium since 2010!!  Oh well, it's America and everyone can do what they want to.  I need one more in section 24, so yay to more ticket dumping!!

gbdub

November 11th, 2013 at 10:18 PM ^

Why is that the only option? The AD is consistently running 8 figure surpluses, and that's with the money they're dumping on gold plating the toilet seats in the field hockey locker rooms. Meanwhile, they are charging way more than market value (with increases every year) to their most loyal customers while simultaneously offering a crappy slate of home games. All that, and the team not being very fun to watch could easily be the straw that breaks the camel's back.

gbdub

November 11th, 2013 at 10:22 PM ^

My point being that the AD could fairly easily reduce its budget to make tickets more affordable without being particularly austere. Hell, just scheduling a real home and home instead of paying Akron to show up and make us look bad could easily add some real money to the budget.

mGrowOld

November 11th, 2013 at 9:51 PM ^

Great question Mabel re "why now?"  For me it's the absence of hope that things are going to get better anytime soon and for all RR's faults - I always thought next season would get better.  Once you live through the crater that was 2008 (and we could mentally attribute that to cupboard bare + new system) then every year he was here we got a bit further along.  Not as far or as fast as anyone liked and I dont want to rehash the RR experinece in this post but things were improving so we hung in there as season ticket holders.

Now it's 2013 and I've got the exact opposite experience going on.  From 11-2 and a BCS win (that I went to), to 8-5 and an Outback Bowl loss (that I went to) to now 6-3 but feeling much, much worse and staring straight down the barrel of 6-6 and a whoop-de-do bowl game that I won't be going to.  

Today I find out that our OC tips his plays according to the Nebraska DC which confirms what I've seen with my own eyes and Hoke somehow denies it.  And to make matters worse (for me anyways) our HC sees no problems with the play calling and has said it now twice.  Not only am I not excited for the OSU game (first time ever I could say that) I almost dread going cause the crowd is going to be a sea of red and I really think we're going to get pummelled. I have zero faith in our offensive coaching staff and cant believe Hoke is letting this debacle continue.  Which tells me he either doesnt want to change things or doesnt know how to change things and either one has made me give up.

 

prattd

November 11th, 2013 at 10:26 PM ^

I saw that you sat in Section 3 row 27. What seat numbers do you have? I ask you this because my whole family once sat in the same area. If you have been there for awhile there was myself and my two younger crazy brothers who never sat down. My dad used to tell Lloyd to "Turn the page" and one of his buddies would always stand up and yell "First Down" The reason I bring this up is because it goes along with this thread. Our family had those seats forever. When the seat License was introduced my dad literally told the women on the phone you can have them I'm tired of losing 3-4 a year. I was crushed but I couldn't blame my parents. I was in college my brothers had sports we were eating tickets left and right. I got season tix one year in the RR era, great seats but it was a waste of money. It's to easy to get tickets.

mGrowOld

November 11th, 2013 at 10:48 PM ^

26,27,28 & 29.  

We are right next to section 2 - sit basically right on the 30 yard line.  We sit next to a guy who played o-line on the 65 Rose Bowl team and he is more fed up than I am  I think.

Mabel Pines

November 12th, 2013 at 8:02 AM ^

I was not on this blog in 2010, but I wonder what Rich Rod said about Gerg? Coach speak is coach speak.  Remember Bobby Williams and his "I don't know" moment?  Got him fired.  Firing Borges right now will not help anything and Hoke knows this.  Throwing him under the bus will not either.  I just think that we don't know what is going on behind closed doors based on their media answers.            ONe more year!  You can do it!  Then dump the tix.  Don't give up after 3 like Brandon did on Rich Rod!  (Did I start something??)