piped in music definitely makes for a more fun environment but they need to take a page out of the hockey band's playbook when choosing songs. The hockey band plays relevant, fun songs that people can sing along to, but they play them once. No one reacts to the band playing cadances between plays but also no one reacts to seven nation army on a second down in the 3rd quarter. There needs to be a mix that can maximize participation from the crowd.
mesmerism! presidential assassinations! circuses on fire!