The author lost me at:
...world-class academic institutions such as Ohio State, Michigan State...
The author lost me at:
...world-class academic institutions such as Ohio State, Michigan State...
...world-class academic institutions and also Ohio State, Michigan State...
Wow, they had the balls to put in MSU and leave out Michigan. That has to be a typo.
Everyone will eventually get used to this design, and it will be like it never changed in the first place.
And so flow the sands of time, erasing our memories, replacing them with . . . . the present.
Now if they had only named the Divisions "RO*TEL" and "Velveeta" ...
The problem is that the Big Ten Conference is the United States' oldest Division I college athletic conference. Our new logo is a bit off and the division names are terrible.
Last week I was in Kentucky (had a fantastic time) and I was just reading a University of Kentucky blog about the Big Ten division names. It was a bit painful to read. I'd rather not reference their suggestions. (I now know what Luke Wilson's character in Idiocracy felt like.) My point is that the Big Ten is a highly respected conference with history and these changes are not getting us any more respect.
I thought that the most stinging were:
Vanity and Hubris
Pomp and Circumstance
How can these names do anything other than make the B1G Ten look elitist?
a 6 instead of a 0.
I still see a G.
I see a shit bad embarrassing logo that appears to be designed by a couple of 7th graders with photoshop on their dad's PC and 15 minutes to kill before class.
I am of the opinion that a couple of 7th graders would design a far superior logo in 15 minutes.
maybe they're just waiting for a 16 team league...
Honestly, how do you include Michigan State in world class academic institutions but not Michigan? The only Big Ten school academically superior to Michigan is Northwestern. As mentioned above, that was the point I stopped reading as well.
And then notice that Wisconsin's main rivals, Minnesota and Iowa, were also left out.
be. Why the Conference would let that stand defies logic. The more I think about Delaney's "something for everyone", the madder I get. The something for me will be remembering this, and the sorry excuse for a logo will forever remind me of it.
I wouldn't just concede that Northwestern is "academically superior." Particularly when it is qualified as "world-class," it might be good to expand your research beyond the slop US News and World Report throws in front of you.
It was their best effort.
I'm neutral on it.
"So, we totally thought it was due next week, but the conference was all like, 'no, it's due tomorrow, and we won't grant any extensions.' So we had to throw something together, cause we can't have an F on our transcript."
Thank you, that was my first impression also.
Then you get to the part about the owner/alums backgrounds. Sneeeeeeeeeeeeecky Wisky, tOsu tie ins.
My second thought was "M is not mentioned. Ding, ding, ding, ding. I see what happened there!
Those were my thoughts when I went back to read it as well.
When a designer has to explain something, they have already failed. I think the new PAC10/12 logo has set the standard, and the B1G logo looks pathetic in comparison.
New PAC 10 logo is far better than their old sunshine logo.
I'm grateful that the Big Ten logo doesn't have a bunch of swooshes. Just because it worked for Nike doesn't mean every company needs to put a swoosh into their logo.
There you have it- the direct path usually taken to the land of bland and boring.
I honestly don't mind the one word B1G logo in two colors, like on the flash drive.
That's because it's a 1G drive. I see what they did there.
The multi-color one is much better than the one announced yesterday - just having some contrast.... And frankly, after the dust settles soon, will it really matter?
I do not worry about the Big 10 logo, only Big 10 championships. The name for the divisions? Stupid - perhaps - but who really cares. What matters is that we always play OSU. Besides, in a few years, the division names will be sold corporately...it is inevitable.
for Rotel and Velveeta afterall?
And at that point, anybody with heartburn or lactose intolerance will probably just up and peace out
Much better than the full version... but still way too much like Gatorade.
that should just be the logo. screw the "ten" part.
Here's my 5 minutes of work in paint with a little modification. I think the G as a 0 thing is too much of a stretch. Just make the logo B10. I darkened up the blue and found a font that looked ok. I don't love this, but I think it's better.
Uploaded with ImageShack.us
... and it looks like BIO like Biology, so naturally we should call the two divisions:
Methane and Ethanol
or Beef and Cheese
or Corn and Beans
Spicy tomatoes and processed cheese-substitute?
all I can see is a plagiarized Gatorade G Series logo.
The logo is just horrible. Can they please admit they fucked up and change it?
I actually don't mind the new logo it's just the color scheme. I think it would look better with just B1G and leave the Ten off
It just isn't. One doesn't see what they say one is meant to see. It's a failure. A dog's breakfast. It looks like ass.
“Going forward, fans will know The Big Ten will always be the Big Ten.”
Oh, I get it. That's why they only mentioned 7 of 12 the schools, and three of them twice.
I'll admit it looks way better on the court than it does standing alone.
Is it really that big of a deal that it sucks? So long as these designers are not hired by UM to mess with crap, then it is ok by me... Just do not mess with the UM brand.
It looks like it took 5 minutes to make. and it doesn't look like B10 at all
A G isn't going to be seen as a 0, no matter how hard you try. It's going to be seen as a 6 because that's what it most closely resembles. Stop trying to convince the rest of the world that reality isn't real.
Oooh, a flash drive!
Just because they hid the 11 in the last logo doesn't mean you have to hide some numbers in this logo, Mr. Gericke.
How do you think it compares to the old logo?
Edit. How bout them Cowboys...
it's typical boutique firm boondoggling. Their real talent lies in selling& marketing their own products to the boobs who pay top dollar for something anyone with a Mac and an hour or two (to design and then navel-gaze to come up with a "deep" analytical explanation... Pot helps for this) can come up with. Talk about snake oil salesmen, these guys are pros. It's all in the presentation; framing your designs cleverly and pulling the board room into your vision. Unfortunately, seems the general public is actually harder to string along than the B10 commish
As someone who's worked in this industry and been in calls selling design work to the UN, this is 10000% true.
I admit it looks a little better in collateral. I HATE HATE HATE the color scheme with the carolina blue. YUCK. I also really don't like the serifs on the B. I wish they were shaved by like 20 or 40%.
In general I don't like it. I will probably get used to it, who knows.
The division names are still absolutely, positively unforgivable.
color scheme with the carolina blue
is an old Tar Heel.
I'm not blaming the designers for the logo. I'd like to think they came up with plenty of different designs and this was the one chosen.
I could be out of line, but I'm blaming whoever in the B1G organization approved it not the people who designed it.
You don't blame Mrs. Crabapple's First grade class...
"We think the new logo is fun and has something for everyone."
Oh yeah? What's in it for me?
I really don't get this "has something for everyone" thing. It's BIG TEN in block letters and a 1 instead of an I. What are all the different things that are for all the different people?
I actually don't especially mind the logo, it's the division names that really annoy me. The logo is just extremely simplistic, which is fine as far as I'm concerned but if that's going to be the case why act like it's some incredibly multifaceted thing?
After a day, I actually like the logo. I like the fact B1G will become another way to refer to the conference -- it's a joke, but not too much of one, so I don't see it becoming annoying like certain other Internet memes.
I also challenge anyone to find a better color that isn't already in use by a Big Ten school. I personally believe that they should use the same blue they used in the old logo, and I can't understand why they changed it. But if the charge is to find a color not used by a Big Ten school, then periwinkle is not a bad choice.
Finally, all this sturm and drang about the logo is taking away from the real abomination, the division names, which should be the focus of a movement to get them changed to East and West -- I mean, come on, can we please throw a bone to, well, guys like me? Does everything have to have a fancy name? Can't the names just reflect reality, i.e., the reality that Wisconsin plays in the East division and Michigan plays in the West division because Nebraska didn't want to be in a division without either Michigan or Ohio State?
B1G: We will beat you until you're black and baby blue.
mobile phone refresh-triggered double-post
I really like how much the Maize Rage stands out in that picture of Minnesota and State playing in the Big Ten tournament last year.
now THAT'S marketing!
After poking around their website, I discovered that Pentagram worked extensively on the extremely successful U.S. bid for the 2018/22 World Cup. Keep up the good work boys!
Kind of makes me wonder if they didn't have enough manpower to give this adequate attention.
and what really doesn't make sense is that they're trying to put a 10 in it and now we have 12 teams. there should be a number 12 somewhere and the word ten also.
personally I think the 11, 12 numbers incorporation is sort of pointless because it will likely change again.
here we go again...
Go tell that to people on the RCMB. It's about to move site's soon, their 2012 is about to happen.
ha ha ha ha ha ha ha ha ha
then the B1G TEN Commish will have no problem if we henceforth refer to him as
here's a suggestion for a new new logo:
Ready thy Banhammer, and show this feeble-minded Spartan why his city-state no longer exists.
Michigan: 42 Big Ten Football Championships
MSU: 7, the same number as the University of Chicago who dropped football almost 60 years ago.
Why not let him stay? His posts are just dripping with "Spartan Class." I think he is a perfect example of MSU's "high" quality as an educational institution. Besides, I think he is living proof that Romans used Spartans to clean the vomitoriums.
You've apparently been working on your math skills while expanding your vocabulary. Ditch the ski mask and you'll really be getting somewhere.
I have a feeling that when the logos are judged in context (which is what they were designed for: different contexts) they will make more sense.
I remember the last time the Big Ten was "the laughing stock" for being innovative: when Delaney announced the creation of the now $Billion$ BTN. I live in SEC country, and I can assure you that people have an easier time mocking something new than accepting that it may be a more competitive model (even in the face of, you know, economic realities.)
In the end, the logo is meant to be used for branding/marketing; which is why a marketing company created it. Eventually it will come to represent whatever Delaney and the presidents want it to, because they are going to ingrain it into their branding. Let's stop assuming that we fully understand their long-term vision for the branding of the conference.
I don't mind "B1G" by itself, but I don't understand...
I read it as Big Ten Ten because I was told "B1G" is Big Ten.
I am a Michigan man unfortunately relegated to living in SEC country. I happen to work with a couple of other Big Ten guys and for the first time in my life it seems that no matter where you came from or who your team is we are all on the same side "THIS SUCKS" I came to work today ashamed that I am from Big Ten country for the first time in my life. No bowl losses or out of conference losses or any other shenanagens can compare to this. I am in utter disbelief that this has happened. Please Big Ten take a mulligan on this one and try again. We will all forgive you if you quickly and completely wipe this from the history books and let us all pretend this never happened.
“Seeing two numbers at once is clever, but it means redesigning the logo every time the conference expands,” says Bierut. “It was time for something direct and simple.”
This just means they weren't smart enough to come up with an intelligent design that hides the 12 in the logo. And further explains why it looks like they spent 15 minutes in photoshop making the new logo.
"includes world-class academic institutions such as Ohio State, Michigan State, Penn State, Purdue, Northwestern, and University of Wisconsin–Madison."
Talk about unabashed self-bias. First, osu is nowhere near a world-class academic institution. They just came out of the friggin stone age - bunch of neanderthals. Wiscy is just what it's nickname stands for - a booze festival. Think it was coincidence that UM was left off, nope.
Oh, by the way the new Big Ten logo fucking sucks! Seriously, those two idiots just made the entire conference look like fools. Every single media outlet says it's hideous and dumb.
(woke up on wrong side of bed today - sowwy)
If the designers feel they need to explain in the press release that the logo is "clever" and "contemporary" then they should realizethey have a problem.
Also, do they feel being married to a 30 yr OSU alumn gives them any addtional credibility?
The resulting logo features contemporary collegiate lettering with an embedded numeral “10” in the word “BIG,” which allows fans to see “BIG” and “10” in a single word.
They act as if this is some Earth-shattering revelation. I, personally, think this makes the logo look even stupider. The B10 Ten? Seriously?