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Pentagram's Explanation of the LOGO

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December 14th, 2010 at 9:56 PM
#1
GustaveFerbert
GustaveFerbert's picture
Joined: 12/13/2008
MGoPoints: 1670
Pentagram's Explanation of the LOGO

 

From the designer of the logo - some of the logo's look better in their work - and the abbreviated logo with a different color - but really? 

 

New Work: Big Ten Conference

b10_crop_rgb.png

The Big Ten Conference is the U.S.’ oldest and largest Division I college athletic association. Founded in 1896, the conference is comprised of schools located mainly in the Midwest and includes world-class academic institutions such as Ohio State, Michigan State, Penn State, Purdue, Northwestern, and University of Wisconsin–Madison. Big Ten schools compete at the highest level of NCAA competition in basketball and football, and over the past decade the Big Ten has led all conferences with national titles in different sports including volleyball, track and field, cross country, wrestling, hockey, soccer, tennis and golf. Despite its name, the conference has included 11 member schools since Penn State joined in 1990, and it will add University of Nebraska – Lincoln as its 12th member in July 2011.

Pentagram’s Michael Gericke (a graduate of the University of Wisconsin) and Michael Bierut (husband of 30 years to an Ohio State alumna) have designed the new logo for the conference, announced today. The conference’s previous logo hid an “11” in the negative space around the “T” in “Ten.” The new logo evolved from this use of negative space and is built on the conference’s iconic name without reference to the number of member institutions. “Seeing two numbers at once is clever, but it means redesigning the logo every time the conference expands,” says Bierut. “It was time for something direct and simple.” The resulting logo features contemporary collegiate lettering with an embedded numeral “10” in the word “BIG,” which allows fans to see “BIG” and “10” in a single word.

“The new logo was developed to symbolize the conference’s future, as well as its heritage and tradition of competition,” says Gericke. “Going forward, fans will know The Big Ten will always be the Big Ten.”

“The new Big Ten logo provides a contemporary identifying mark unifying twelve outstanding institutions,” said Big Ten Commissioner James E. Delany. “It conveys some elements from the past while simultaneously introducing new features. We think the new logo is fun and has something for everyone.”

 

Big10_Court_620.jpg

Big10_Bottle_620.jpg

 

Big10_Flash_620.jpg

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December 14th, 2010 at 9:59 PM
#2
Bryan
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Joined: 07/10/2009
MGoPoints: 13410
I'm sorry

The author lost me at:

...world-class academic institutions such as Ohio State, Michigan State...

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December 15th, 2010 at 12:31 AM
(Reply to #2) #3
UMich87
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Joined: 09/07/2009
MGoPoints: 4142
fixed it

...world-class academic institutions and also Ohio State, Michigan State...

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December 15th, 2010 at 2:00 AM
(Reply to #2) #4
Tha Stunna
Tha Stunna's picture
Joined: 10/13/2008
MGoPoints: 988
Wow, they had the balls to

Wow, they had the balls to put in MSU and leave out Michigan.  That has to be a typo.

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December 14th, 2010 at 9:59 PM
#5
funkmob_starchild
funkmob_starchild's picture
Joined: 09/27/2009
MGoPoints: 1275
Everyone will eventually get

Everyone will eventually get used to this design, and it will be like it never changed in the first place.

And so flow the sands of time, erasing our memories, replacing them with . . . . the present.

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December 14th, 2010 at 10:37 PM
(Reply to #3) #6
nuck
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Joined: 06/30/2008
MGoPoints: 713
Agreed.... Now if they had

Agreed....

Now if they had only named the Divisions "RO*TEL" and "Velveeta" ... 

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December 15th, 2010 at 3:13 AM
(Reply to #3) #7
LaurenNolan
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Joined: 09/09/2010
MGoPoints: 241
Big Ten Conference

The problem is that the Big Ten Conference is the United States' oldest Division I college athletic conference.   Our new logo is a bit off and the division names are terrible. 

Last week I was in Kentucky (had a fantastic time) and I was just reading a University of Kentucky blog about the Big Ten division names.  It was a bit painful to read.  I'd rather not reference their suggestions.  (I now know what Luke Wilson's character in Idiocracy felt like.)  My point is that the Big Ten is a highly respected conference with history and these changes are not getting us any more respect.

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December 15th, 2010 at 2:43 PM
(Reply to #80) #8
UMich87
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Joined: 09/07/2009
MGoPoints: 4142
If it is the blog I ran across,

I thought that the most stinging were:

Vanity and Hubris

Pomp and Circumstance

How can these names do anything other than make the B1G Ten look elitist?

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December 14th, 2010 at 10:00 PM
#9
WFBlue
WFBlue's picture
Joined: 10/03/2010
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...

context indeed.

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December 14th, 2010 at 10:03 PM
#10
Monocle Smile
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MGoPoints: 12235
I still see

a 6 instead of a 0.

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December 14th, 2010 at 10:16 PM
(Reply to #5) #11
ken725
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Joined: 10/26/2008
MGoPoints: 27657
I still see a G.

I still see a G.

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December 14th, 2010 at 10:25 PM
(Reply to #20) #12
mGrowOld
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Joined: 10/04/2010
MGoPoints: 111694
I see a shit bad embarrassing

I see a shit bad embarrassing logo that appears to be designed by a couple of 7th graders with photoshop on their dad's PC and 15 minutes to kill before class.

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December 15th, 2010 at 1:07 AM
(Reply to #23) #13
Seth9
Joined: 04/01/2009
MGoPoints: 2381
I don't

I am of the opinion that a couple of 7th graders would design a far superior logo in 15 minutes.

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December 15th, 2010 at 12:03 AM
(Reply to #5) #14
benAZ
benAZ's picture
Joined: 10/15/2008
MGoPoints: 155
me too

maybe they're just waiting for a 16 team league...

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December 15th, 2010 at 11:54 AM
(Reply to #50) #15
M-Wolverine
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MGoPoints: 42199
Yeah, people already thought of that

So what does our new logo look more like? A 12 team conference, or this?-

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December 15th, 2010 at 4:28 PM
(Reply to #89) #16
benAZ
benAZ's picture
Joined: 10/15/2008
MGoPoints: 155
I like it.  Prefer the normal

I like it.  Prefer the normal blue color.  

 

Fuzy247's is cool too

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December 14th, 2010 at 10:04 PM
#17
mgokev
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Joined: 06/17/2009
MGoPoints: 12201
Honestly, how do you include

Honestly, how do you include Michigan State in world class academic institutions but not Michigan?  The only Big Ten school academically superior to Michigan is Northwestern.  As mentioned above, that was the point I stopped reading as well.

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December 14th, 2010 at 10:47 PM
(Reply to #6) #18
dankbrogoblue
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Joined: 11/12/2008
MGoPoints: 1075
Notice the guys' loyalties...

And then notice that Wisconsin's main rivals, Minnesota and Iowa, were also left out.

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December 14th, 2010 at 11:04 PM
(Reply to #32) #19
LB
LB's picture
Joined: 09/26/2009
MGoPoints: 10448
Well, I actually get that part, unprofessional thought it might

be. Why the Conference would let that stand defies logic. The more I think about Delaney's "something for everyone", the madder I get. The something for me will be remembering this, and the sorry excuse for a logo will forever remind me of it.

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December 15th, 2010 at 12:08 AM
(Reply to #6) #20
btjabrone
Joined: 08/23/2010
MGoPoints: 150
Northwestern?

I wouldn't just concede that Northwestern is "academically superior." Particularly when it is qualified as "world-class," it might be good to expand your research beyond the slop US News and World Report throws in front of you.

http://www.timeshighereducation.co.uk/world-university-rankings/2010-2011/top-200.html

#15 Michigan

#25 Northwestern

Go Blue!

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December 14th, 2010 at 10:05 PM
#21
Search4Meaning
Joined: 01/06/2010
MGoPoints: 3055
Explanation...

It was their best effort.

I'm neutral on it.  

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December 14th, 2010 at 10:05 PM
#22
BiSB
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Joined: 08/15/2009
MGoPoints: 44839
The real explanation:

"So, we totally thought it was due next week, but the conference was all like, 'no, it's due tomorrow, and we won't grant any extensions.' So we had to throw something together, cause we can't have an F on our transcript."

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December 14th, 2010 at 10:07 PM
#23
Mfan1974
Joined: 06/11/2009
MGoPoints: 501
Bryan

Thank you, that was my first impression also.  

Then you get to the part about the owner/alums backgrounds. Sneeeeeeeeeeeeecky Wisky, tOsu tie ins.

My second thought was "M is not mentioned.  Ding, ding, ding, ding. I see what happened there!

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December 14th, 2010 at 10:12 PM
(Reply to #9) #24
Bryan
Bryan's picture
Joined: 07/10/2009
MGoPoints: 13410
You're welcome

Those were my thoughts when I went back to read it as well. 

When a designer has to explain something, they have already failed. I think the new PAC10/12 logo has set the standard, and the B1G logo looks pathetic in comparison. 

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December 15th, 2010 at 2:34 AM
(Reply to #16) #25
LaurenNolan
LaurenNolan's picture
Joined: 09/09/2010
MGoPoints: 241
Just don't do it

New PAC 10 logo is far better than their old sunshine logo.  

I'm grateful that the Big Ten logo doesn't have a bunch of swooshes. Just because it worked for Nike doesn't mean every company needs to put a swoosh into their logo.

 

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December 14th, 2010 at 10:07 PM
#26
briangoblue
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Joined: 08/03/2009
MGoPoints: 5126
"Something for everyone."

There you have it- the direct path usually taken to the land of bland and boring.

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December 14th, 2010 at 10:07 PM
#27
MGoTarHeel
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Joined: 09/03/2009
MGoPoints: 5556
I honestly don't mind the one

I honestly don't mind the one word B1G logo in two colors, like on the flash drive.

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December 14th, 2010 at 10:12 PM
(Reply to #11) #28
MGoShtoink
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Joined: 11/05/2010
MGoPoints: 8523
That's because it's a 1G

That's because it's a 1G drive.  I see what they did there.

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December 14th, 2010 at 10:14 PM
(Reply to #11) #29
GustaveFerbert
GustaveFerbert's picture
Joined: 12/13/2008
MGoPoints: 1670
Concur

The multi-color one is much better than the one announced yesterday - just having some contrast.... And frankly,  after the dust settles soon, will it really matter? 

I do not worry about the Big 10 logo, only Big 10 championships.   The name for the divisions? Stupid - perhaps - but who really cares.  What matters is that we always play OSU.   Besides, in a few years, the division names will be sold corporately...it is inevitable. 

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December 15th, 2010 at 2:27 AM
(Reply to #19) #30
Brightside
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Joined: 02/17/2010
MGoPoints: 902
...so you're saying there's a chance...

for Rotel and Velveeta afterall?

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December 15th, 2010 at 11:53 AM
(Reply to #75) #31
rcm
rcm's picture
Joined: 09/16/2009
MGoPoints: 482
Meh

And at that point, anybody with heartburn or lactose intolerance will probably just up and peace out

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December 14th, 2010 at 11:00 PM
(Reply to #11) #32
TTUwolverine
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Joined: 04/13/2009
MGoPoints: 2149
Yeah, I agree.

Much better than the full version... but still way too much like Gatorade.

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December 14th, 2010 at 11:54 PM
(Reply to #11) #33
turd ferguson
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Joined: 12/09/2009
MGoPoints: 26489
agree

that should just be the logo.  screw the "ten" part.

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December 15th, 2010 at 12:58 AM
(Reply to #11) #34
Kilgore Trout
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Joined: 02/20/2009
MGoPoints: 3351
Agreed

Here's my 5 minutes of work in paint with a little modification.  I think the G as a 0 thing is too much of a stretch.  Just make the logo B10.  I darkened up the blue and found a font that looked ok.  I don't love this, but I think it's better.

Uploaded with ImageShack.us

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December 15th, 2010 at 2:32 AM
(Reply to #64) #35
Brightside
Brightside's picture
Joined: 02/17/2010
MGoPoints: 902
I like the B10...

... and it looks like BIO like Biology, so naturally we should call the two divisions:

Methane and Ethanol

or Beef and Cheese

or Corn and Beans

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December 15th, 2010 at 11:55 AM
(Reply to #76) #36
rcm
rcm's picture
Joined: 09/16/2009
MGoPoints: 482
Spicy tomatoes and processed

Spicy tomatoes and processed cheese-substitute?

/dead horse

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December 14th, 2010 at 10:09 PM
#37
baorao
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Joined: 08/08/2008
MGoPoints: 1075
after seeing that sports bottle

all I can see is a plagiarized Gatorade G Series logo.

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December 14th, 2010 at 10:12 PM
#38
KevbosLastingLessons
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Joined: 08/23/2010
MGoPoints: 2604
B10?

Bingo!

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December 14th, 2010 at 10:12 PM
#39
RickH
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Joined: 11/01/2009
MGoPoints: 915
The logo is just horrible.

The logo is just horrible.  Can they please admit they fucked up and change it?

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December 14th, 2010 at 10:13 PM
#40
Fat Mike
Joined: 11/10/2009
MGoPoints: 443
I actually don't mind the new

I actually don't mind the new logo it's just the color scheme. I think it would look better with just B1G and leave the Ten off

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December 14th, 2010 at 10:14 PM
#41
WorldBPelekoudas
WorldBPelekoudas's picture
Joined: 03/12/2009
MGoPoints: 224
It's not a 10

It just isn't. One doesn't see what they say one is meant to see. It's a failure. A dog's breakfast. It looks like ass.

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December 14th, 2010 at 10:20 PM
#42
Michigasling
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Joined: 11/21/2009
MGoPoints: 7232
Non-Michigan Math

“Going forward, fans will know The Big Ten will always be the Big Ten.”

Oh, I get it.  That's why they only mentioned 7 of 12 the schools, and three of them twice. 

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December 14th, 2010 at 10:23 PM
#43
MGoAndy
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Joined: 07/22/2008
MGoPoints: 1997
Meh.

I'll admit it looks way better on the court than it does standing alone.

Still awful.

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December 14th, 2010 at 10:37 PM
#44
GustaveFerbert
GustaveFerbert's picture
Joined: 12/13/2008
MGoPoints: 1670
Seriously - does it really matter?

Is it really that big of a deal that it sucks?   So long as these designers are not hired by UM to mess with crap, then it is ok by me... Just do not mess with the UM brand. 

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December 14th, 2010 at 10:38 PM
#45
UMxWolverines
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Joined: 03/01/2009
MGoPoints: 33482
It looks like it took 5

It looks like it took 5 minutes to make. and it doesn't look like B10 at all

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December 14th, 2010 at 10:39 PM
#46
Sgt. Wolverine
Sgt. Wolverine's picture
Joined: 06/30/2008
MGoPoints: 3707
Dear Pentagram/Big Ten:

A G isn't going to be seen as a 0, no matter how hard you try.  It's going to be seen as a 6 because that's what it most closely resembles.  Stop trying to convince the rest of the world that reality isn't real.

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December 14th, 2010 at 10:41 PM
#47
BlockM
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Joined: 07/03/2008
MGoPoints: 28426
Oooh, a flash drive!

Oooh, a flash drive!

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December 14th, 2010 at 10:42 PM
#48
philibuster
Joined: 08/10/2009
MGoPoints: 2994
Just because they hid the 11

Just because they hid the 11 in the last  logo doesn't mean you have to hide some numbers in this logo, Mr. Gericke.

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December 14th, 2010 at 10:43 PM
#49
MgoMatt
Joined: 10/24/2008
MGoPoints: -102
Pre penn-state logo

How do you think it compares to the old logo?

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December 14th, 2010 at 10:53 PM
#50
1464
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Joined: 06/21/2010
MGoPoints: 36385
How dare you insult my work!

Edit.  How bout them Cowboys...

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December 14th, 2010 at 10:53 PM
#51
Ernis
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Joined: 09/23/2008
MGoPoints: 2554
logo

it's typical boutique firm boondoggling. Their real talent lies in selling& marketing their own products to the boobs who pay top dollar for something anyone with a Mac and an hour or two (to design and then navel-gaze to come up with a "deep" analytical explanation... Pot helps for this) can come up with. Talk about snake oil salesmen, these guys are pros. It's all in the presentation; framing your designs cleverly and pulling the board room into your vision. Unfortunately, seems the general public is actually harder to string along than the B10 commish

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December 14th, 2010 at 10:55 PM
(Reply to #34) #52
bryemye
Joined: 09/14/2009
MGoPoints: 2689
As someone who's worked in

As someone who's worked in this industry and been in calls selling design work to the UN, this is 10000% true.

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December 14th, 2010 at 10:54 PM
#53
bryemye
Joined: 09/14/2009
MGoPoints: 2689
I admit it looks a little

I admit it looks a little better in collateral. I HATE HATE HATE the color scheme with the carolina blue. YUCK. I also really don't like the serifs on the B. I wish they were shaved by like 20 or 40%.

In general I don't like it. I will probably get used to it, who knows.

The division names are still absolutely, positively unforgivable.

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December 14th, 2010 at 11:15 PM
(Reply to #35) #54
skunk bear
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Joined: 03/09/2010
MGoPoints: 1971
Of course Delany

color scheme with the carolina blue  

is an old Tar Heel.

 

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December 14th, 2010 at 10:57 PM
#55
NardDogg
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Joined: 10/04/2010
MGoPoints: 393
Blame Game

I'm not blaming the designers for the logo. I'd like to think they came up with plenty of different designs and this was the one chosen.

I could be out of line, but I'm blaming whoever in the B1G organization approved it not the people who designed it.

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December 15th, 2010 at 2:36 AM
(Reply to #37) #56
Brightside
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Joined: 02/17/2010
MGoPoints: 902
You mean...

You don't blame Mrs. Crabapple's First grade class...

I agree.

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December 14th, 2010 at 11:01 PM
#57
jmblue
Joined: 11/07/2008
MGoPoints: 56290
"We think the new logo is fun

"We think the new logo is fun and has something for everyone."

Oh yeah?  What's in it for me?

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December 14th, 2010 at 11:15 PM
#58
moffle
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Joined: 07/11/2008
MGoPoints: 1442
I really don't get this "has

I really don't get this "has something for everyone" thing.  It's BIG TEN in block letters and a 1 instead of an I.  What are all the different things that are for all the different people?

I actually don't especially mind the logo, it's the division names that really annoy me.  The logo is just extremely simplistic, which is fine as far as I'm concerned but if that's going to be the case why act like it's some incredibly multifaceted thing?

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December 15th, 2010 at 10:23 AM
(Reply to #43) #59
Rasmus
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Joined: 07/02/2009
MGoPoints: 2201
Yes

After a day, I actually like the logo. I like the fact B1G will become another way to refer to the conference -- it's a joke, but not too much of one, so I don't see it becoming annoying like certain other Internet memes.

I also challenge anyone to find a better color that isn't already in use by a Big Ten school. I personally believe that they should use the same blue they used in the old logo, and I can't understand why they changed it. But if the charge is to find a color not used by a Big Ten school, then periwinkle is not a bad choice.

Finally, all this sturm and drang about the logo is taking away from the real abomination, the division names, which should be the focus of a movement to get them changed to East and West -- I mean, come on, can we please throw a bone to, well, guys like me? Does everything have to have a fancy name? Can't the names just reflect reality, i.e., the reality that Wisconsin plays in the East division and Michigan plays in the West division because Nebraska didn't want to be in a division without either Michigan or Ohio State?

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December 14th, 2010 at 11:15 PM
#60
gwrock
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Joined: 10/05/2010
MGoPoints: 4577
B1G

B1G: We will beat you until you're black and baby blue.

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December 14th, 2010 at 11:51 PM
#61
Ernis
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Joined: 09/23/2008
MGoPoints: 2554
freaky

mobile phone refresh-triggered double-post

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December 14th, 2010 at 11:48 PM
#62
Talpostal
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Joined: 09/07/2009
MGoPoints: 428
I really like how much the

I really like how much the Maize Rage stands out in that picture of Minnesota and State playing in the Big Ten tournament last year.

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December 14th, 2010 at 11:53 PM
(Reply to #46) #63
Ernis
Ernis's picture
Joined: 09/23/2008
MGoPoints: 2554
now THAT'S marketing!

now THAT'S marketing!

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December 14th, 2010 at 11:53 PM
#64
France719
Joined: 03/21/2010
MGoPoints: 423
Bonus

After poking around their website, I discovered that Pentagram worked extensively on the extremely successful U.S. bid for the 2018/22 World Cup.  Keep up the good work boys! 

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December 15th, 2010 at 12:24 AM
(Reply to #47) #65
Clarence Beeks
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Joined: 09/06/2008
MGoPoints: 11148
Kind of makes me wonder if

Kind of makes me wonder if they didn't have enough manpower to give this adequate attention.

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December 15th, 2010 at 12:24 AM
#66
UMxWolverines
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Joined: 03/01/2009
MGoPoints: 33482
and what really doesn't make

and what really doesn't make sense is that they're trying to put a 10 in it and now we have 12 teams. there should be a number 12 somewhere and the word ten also.

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December 15th, 2010 at 2:52 AM
(Reply to #53) #67
LaurenNolan
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Joined: 09/09/2010
MGoPoints: 241
13, 14, 15, 16 ....

personally I think the 11, 12 numbers incorporation is sort of pointless because it will likely change again.  

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December 15th, 2010 at 12:34 AM
(Reply to #55) #68
MGoShtoink
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Joined: 11/05/2010
MGoPoints: 8523
Aaaaaaaand...

here we go again...

Please leave.

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December 15th, 2010 at 12:36 AM
(Reply to #55) #69
UMxWolverines
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Joined: 03/01/2009
MGoPoints: 33482
Go tell that to people on the

Go tell that to people on the RCMB. It's about to move site's soon, their 2012 is about to happen.

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December 15th, 2010 at 1:19 AM
(Reply to #55) #70
philibuster
Joined: 08/10/2009
MGoPoints: 2994
ha ha ha ha ha ha ha ha ha

ha ha ha ha ha ha ha ha ha

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December 15th, 2010 at 1:30 AM
(Reply to #55) #71
JBE
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Joined: 08/18/2008
MGoPoints: 17893
(No subject)

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December 15th, 2010 at 12:46 AM
#72
BlueNote
Joined: 08/07/2008
MGoPoints: 1185
If the new logo is so awesome,

then the B1G TEN Commish will have no problem if we henceforth refer to him as

 

J1M D3LANY

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December 15th, 2010 at 2:21 AM
(Reply to #59) #73
Sgt. Wolverine
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Joined: 06/30/2008
MGoPoints: 3707
Since the B1G TEN is going the license plate route,

here's a suggestion for a new new logo:

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December 15th, 2010 at 12:50 AM
(Reply to #60) #74
BlueNote
Joined: 08/07/2008
MGoPoints: 1185
Mighty Mod

Ready thy Banhammer, and show this feeble-minded Spartan why his city-state no longer exists.

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December 15th, 2010 at 10:51 AM
(Reply to #63) #75
M2NASA
M2NASA's picture
Joined: 06/30/2008
MGoPoints: 8368
67-30-5 Michigan: 42 Big

67-30-5

Michigan: 42 Big Ten Football Championships

MSU:  7, the same number as the University of Chicago who dropped football almost 60 years ago.

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December 15th, 2010 at 2:24 AM
(Reply to #62) #76
Tater
Tater's picture
Joined: 08/13/2008
MGoPoints: 30564
Banhammer?

Why not let him stay?  His posts are just dripping with "Spartan Class."  I think he is a perfect example of MSU's "high" quality as an educational institution.  Besides, I think he is living proof that Romans used Spartans to clean the vomitoriums.

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December 15th, 2010 at 1:24 AM
(Reply to #61) #77
NebraskaStudent
NebraskaStudent's picture
Joined: 10/24/2010
MGoPoints: 1735
Trolling
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December 15th, 2010 at 11:29 AM
(Reply to #61) #78
SysMark
SysMark's picture
Joined: 11/15/2008
MGoPoints: 13931
You've apparently been

You've apparently been working on your math skills while expanding your vocabulary.  Ditch the ski mask and you'll really be getting somewhere.

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December 15th, 2010 at 1:24 AM
#79
NOLA Blue
Joined: 12/15/2009
MGoPoints: 568
Looks pretty good in the free-throw lane.

I have a feeling that when the logos are judged in context (which is what they were designed for: different contexts) they will make more sense.

I remember the last time the Big Ten was "the laughing stock" for being innovative: when Delaney announced the creation of the now $Billion$ BTN.  I live in SEC country, and I can assure you that people have an easier time mocking something new than accepting that it may be a more competitive model (even in the face of, you know, economic realities.)

In the end, the logo is meant to be used for branding/marketing; which is why a marketing company created it.  Eventually it will come to represent whatever Delaney and the presidents want it to, because they are going to ingrain it into their branding.  Let's stop assuming that we fully understand their long-term vision for the branding of the conference.

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December 15th, 2010 at 2:04 AM
#80
This is Michigan
Joined: 08/02/2010
MGoPoints: 2664
I don't mind "B1G" by itself,

I don't mind "B1G" by itself, but I don't understand...

"B1G"

 TEN

I read it as Big Ten Ten because I was told "B1G" is Big Ten.

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December 15th, 2010 at 2:19 AM
#81
mark5750
mark5750's picture
Joined: 07/29/2010
MGoPoints: 895
God please help us

I am a Michigan man unfortunately relegated to living in SEC country.  I happen to work with a couple of other Big Ten guys and for the first time in my life it seems that no matter where you came from or  who your team is we are all on the same side "THIS SUCKS"  I came to work today ashamed that I am from Big Ten country for the first time in my life.  No bowl losses or out of conference losses or any other shenanagens can compare to this.  I am in utter disbelief that this has happened.  Please Big Ten take a mulligan on this one and try again.  We will all forgive you if you quickly and completely wipe this from the history books and let us all pretend this never happened.

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December 15th, 2010 at 10:16 AM
#82
brianc500
brianc500's picture
Joined: 07/22/2009
MGoPoints: 360
“Seeing two numbers at

“Seeing two numbers at once is clever, but it means redesigning the logo every time the conference expands,” says Bierut. “It was time for something direct and simple.”

This just means they weren't smart enough to come up with an intelligent design that hides the 12 in the logo. And further explains why it looks like they spent 15 minutes in photoshop making the new logo.  

 

 

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December 15th, 2010 at 11:52 AM
(Reply to #82) #83
M-Wolverine
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Joined: 10/04/2009
MGoPoints: 42199
The thing is, they already had it

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December 15th, 2010 at 10:30 AM
#84
UAUM
UAUM's picture
Joined: 11/03/2010
MGoPoints: 1771
Unabashed self-bias

"includes world-class academic institutions such as Ohio State, Michigan State, Penn State, Purdue, Northwestern, and University of Wisconsin–Madison."

Talk about unabashed self-bias.  First, osu is nowhere near a world-class academic institution.  They just came out of the friggin stone age - bunch of neanderthals.  Wiscy is just what it's nickname stands for - a booze festival.  Think it was coincidence that UM was left off, nope.

Oh, by the way the new Big Ten logo fucking sucks!  Seriously, those two idiots just made the entire conference look like fools.  Every single media outlet says it's hideous and dumb. 

(woke up on wrong side of bed today - sowwy)

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December 15th, 2010 at 10:45 AM
#85
chelsea dad
Joined: 12/01/2010
MGoPoints: -18
If the designers feel they

If the designers feel they need to explain in the press release that the logo is "clever" and "contemporary" then they should realizethey have a problem. 

Also, do they feel being married to a 30 yr OSU alumn gives them any addtional credibility?

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December 15th, 2010 at 11:58 AM
#86
M-Wolverine
M-Wolverine's picture
Joined: 10/04/2009
MGoPoints: 42199
Pentagram's Explanation of the LOGO

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December 15th, 2010 at 3:50 PM
#87
Voltron
Voltron's picture
Joined: 03/08/2010
MGoPoints: 848
  The resulting logo

 

The resulting logo features contemporary collegiate lettering with an embedded numeral “10” in the word “BIG,” which allows fans to see “BIG” and “10” in a single word.

 

They act as if this is some Earth-shattering revelation. I, personally, think this makes the logo look even stupider. The B10 Ten? Seriously?

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