I saw this on Twitter yesterday and over on BSD today. Penn State will wear names on the backs of their jerseys this season. It seems like a symbolic move and an effort to break with past tradition and create a new identity. Or maybe they just wanted to make it easier on opposing fans who don't have the PSU roster memorized.
http://www.blackshoediaries.com/2012/8/14/3242898/photo-jersey-names-penn-state-uniforms




It might also help a wee bit with recruiting, since they already have to fight public perception at PSU. Maybe getting a name on the back of your jersey might give kids a little added incentive to go there and be recognized.
Twitter - Recruiting Update: May 20