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Pac-12 kicking ass in logos

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June 1st, 2011 at 3:52 PM
#1
psychomatt
Joined: 08/25/2009
MGoPoints: 3440
Pac-12 kicking ass in logos
Can we please hire whoever is doing the Pac-12 logos and division names to redo ours? http://rivals.yahoo.com/ncaa/football/blog/dr_saturday/post/Pac-12-decid...

"I didn't do it. Nobody saw me do it. You can't prove anything."  B. Simpson

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June 1st, 2011 at 4:01 PM | posted from iPhone (Score:1)
ILwolverine
Joined: 02/24/2011
MGoPoints: 977

What are their division names?

This might be arrogant, and if it is, it is, but we're Michigan

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June 1st, 2011 at 4:10 PM | North and South (Score:1)
the_white_tiger
the_white_tiger's picture
Joined: 02/07/2009
MGoPoints: 5227

North and South

Maize n Brew

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June 1st, 2011 at 4:19 PM | posted from iPhone (Score:5 Funny)
ILwolverine
Joined: 02/24/2011
MGoPoints: 977

Impressive

This might be arrogant, and if it is, it is, but we're Michigan

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June 1st, 2011 at 4:08 PM | Meh (Score:5 Normal)
tk47
tk47's picture
Joined: 06/13/2009
MGoPoints: 1021

but yeah it still beats the shit out of anything the B1G has come out with lately

 

Sometimes I think it's a sin
When I feel like I'm winnin when I'm losin again

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June 1st, 2011 at 4:15 PM | not a big fan (Score:0 Flamebait)
blacknblue
Joined: 06/18/2009
MGoPoints: 419

i dont really like the pac-12 logo all that much, it feels gimmicky and forgettable. And the championship logo really doesn't work add much. I actually prefer the new Big Ten logo.

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June 1st, 2011 at 4:18 PM | I understand... (Score:-1 Overrated)
All-American
All-American's picture
Joined: 05/05/2011
MGoPoints: 133

   

 

Hmm...I see what your saying. They are really making some amazing changes to their logos.

 

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June 1st, 2011 at 4:47 PM | Ok, except ... (Score:3 Normal)
psychomatt
Joined: 08/25/2009
MGoPoints: 3440

First, the Pac-10 logo you posted is relatively new. I don't know exactly when it was rolled out, but if it is more than three years old I would be shocked. I am also guessing that the same graphic design firm modified the Pac-10 version to reflect the recently expansion.

Second, IMO, both the Pac-10 and Pac-12 logos blow away our lame B1G logo (including the ultra creative choice of cyan).

And, three, I actually was referring to their new football championship logo. Again, IMO, it is pretty good. Based on what I've seen so far, I am not eagerly awaiting the roll-out of ours.

"I didn't do it. Nobody saw me do it. You can't prove anything."  B. Simpson

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June 1st, 2011 at 4:56 PM | West Coast creatives vs Conservative Midwest folks (Score:2 Normal)
iawolve
iawolve's picture
Joined: 11/03/2008
MGoPoints: 2488

They are killin' us, damn their free thinking, beach living ways! Try living without the sun for multiple months and see how "out of the box" you get. /shakes fist at sky

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June 1st, 2011 at 5:07 PM | Damn Coasties (Score:1)
BlueDragon
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Joined: 11/14/2010
MGoPoints: 16726

They have the power of 5318008 on their side.

Abort, Retry, Fail?

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June 1st, 2011 at 5:57 PM | We're the conservative ones? (Score:1)
jmblue
Joined: 11/07/2008
MGoPoints: 28971

We're the conservative ones?  We just named our divisions Leaders and Legends.  The Pac-12 called theirs North and South.

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June 1st, 2011 at 7:14 PM | Actually... (Score:2)
zeda_p
zeda_p's picture
Joined: 12/21/2010
MGoPoints: 172

Pentagram did the B1G logo and they're outwest.

I really feel for Pentagram in all of this because the fiasco over the B1G logo wreaks of bad client, and not designer(s). If you check out their work, they have so many great pieces -- especially in graphic. But to get those pieces, the client needs to listen and understand that though their opinions and insights matter, they're not the designer. (I know I sound like a snotty designer -- and I am -- but think of it this way, would you ever tell a doctor or a lawyer how to do their job? ...no, but for some reason clients think they can do that with design*).

---

btw, do you remember when they released the B1G logo, there were two logos (B1G & B1G TEN). The B1G TEN logo was horrendous and obv. a client requested piece. Pentagram originally put it up on their site.. but after the melt down on the response, they took it down and replaced each example with the B1G logo.

--

* I should point out a clients opinion and thoughts on their brand is extremely important and different than playing designer.

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June 1st, 2011 at 8:47 PM | As an Ad Agency guy (Score:1)
wolverine1987
wolverine1987's picture
Joined: 07/07/2008
MGoPoints: 2928

I agree with you. I doubt the work they did for the B10 is close to what they recommended.

"Everyone gets dumped Gabe. Let me give you some advice: a little coverup on your Adams Apple will make it appear smaller. Which will make you appear less like a transvestite." 

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June 1st, 2011 at 10:58 PM | You wouldn't tell them how to do their job (Score:1)
M-Wolverine
M-Wolverine's picture
Joined: 10/04/2009
MGoPoints: 38865

But you'd tell them if you like the job they're doing. And ad work is hardly brain surgery...more an art. Which means different things to different people. If pros only produce stuff that worked, there wouldn't be so many crap ads out there for every good one. Sounds like an excuse to blame the client, rather than accept one put their name on a shit design. If one really objects, refuse to go along. Otherwise take the money off the dresser and don't complain.

"I love him, he's a great coach, he's a great mentor, he's a great friend. He's every single thing you want a college coach to be, and he does it flawlessly." -David Molk

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June 1st, 2011 at 5:01 PM | it's not even that old (Score:2)
oriental andrew
oriental andrew's picture
Joined: 06/30/2008
MGoPoints: 4554

the "shield" logo with the Pac 10 and then Pac 12 was rolled out after their conference expansion was completed.  According to wikipedia, the new logo was unveiled July 27, 2010 - it's barely 10 months old!!!  They had to go with Pac 10 for the 2010-2011 season because they still only had 10 teams.  However, the mountain theme is a clear nod to the fact they're bringing on Utah and Colorado.  Once the 2011-2012 school year officially starts, the Pac 12 logo will be official.    

For my privacy, my new username is "non-Oriental non-Andrew"
 

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June 1st, 2011 at 4:27 PM | North and South? (Score:1)
neoavatara
neoavatara's picture
Joined: 08/01/2009
MGoPoints: 1581

Who came up with such a profound divisional name as north and south?  There is no way we could have come up with that one. 

As for the logos...the Big 10/11/12 has always had kind of lame logos. 

neoavatara.com/blog

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June 1st, 2011 at 4:43 PM | They look like MLS or NHL (Score:0 Overrated)
RioThaN
RioThaN's picture
Joined: 09/28/2009
MGoPoints: 625

They look like MLS or NHL logos to me....

"I can pick leaves of tree in the backyard."

 

-Tom Strobel

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June 1st, 2011 at 4:49 PM | terrible (Score:-1 Offtopic)
TrppWlbrnID
TrppWlbrnID's picture
Joined: 10/29/2009
MGoPoints: 7897

just awful.

why is it that everyone who dicks around with mspaint considers themselves some sort of high falutin aesthete?

2013 resolution - make it onto the 2014 favorite MGoPosters post, not ironically
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June 1st, 2011 at 4:58 PM | If I had to wager a guess on (Score:3 Normal)
Soulfire21
Soulfire21's picture
Joined: 03/18/2010
MGoPoints: 3149

If I had to wager a guess on our championship logo ....

That took me around 34 seconds to make in MS Paint.

 

Ed:  at least they couldn't blame fans for a terrible logo though

HAIL.

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June 1st, 2011 at 5:08 PM | The contrast between white (Score:1)
BlueDragon
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Joined: 11/14/2010
MGoPoints: 16726

The contrast between white and cyan is giving me a headache.

Abort, Retry, Fail?

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June 1st, 2011 at 5:17 PM | color-wise, this is MUCH (Score:2)
oriental andrew
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Joined: 06/30/2008
MGoPoints: 4554

color-wise, this is MUCH easier on the eyes...

For my privacy, my new username is "non-Oriental non-Andrew"
 

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June 1st, 2011 at 5:19 PM | That's true (Score:1)
BlueDragon
BlueDragon's picture
Joined: 11/14/2010
MGoPoints: 16726

but it just emphasizes the suck even more then before.

Abort, Retry, Fail?

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June 1st, 2011 at 5:28 PM | I actually don't mind this (Score:2)
Soulfire21
Soulfire21's picture
Joined: 03/18/2010
MGoPoints: 3149

I actually don't mind this abbreviated version much, it's alright because it makes me think that our actual full-on logo doesn't suck.

HAIL.

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June 1st, 2011 at 4:56 PM | Jesus Christ, conferences. (Score:-1 Offtopic)
antidaily
antidaily's picture
Joined: 05/21/2009
MGoPoints: 1337

Jesus Christ, conferences. Stop crowdsourcing your logos. They look like absolute shit. 

---

“ The best way to predict the future is to invent it.” — Alan Kay

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June 1st, 2011 at 5:45 PM | I don't think this should be (Score:1)
Jeff
Joined: 07/01/2008
MGoPoints: 1262

I don't think this should be considered crowdsourcing.  They had four professional options and let fans vote.

2012 Pick Six Standings | 2011 Pick Six Standings | Twitter

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June 1st, 2011 at 5:40 PM | It's a ton better than the (Score:1)
BlueHills
Joined: 10/31/2010
MGoPoints: 704

It's a ton better than the B1G logo stuff, but that's not saying much.

It looks like a typical blah TV sports program logo. Nothing to get excited about.

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June 1st, 2011 at 5:51 PM | Versatility (Score:2 Normal)
gobluesasquatch
Joined: 12/22/2008
MGoPoints: 379

While in some forms the B1G logo looks like an MS Paint job ... I thought it would look really well on a court, and have be easily adapted to any type of format or medium, including easy color scheme changes.

While there aren't many pictures available, the B1G logo on the court during the basketball championships looked outstanding in my opinion. The Pac 10 logo was very good, the Pac 12 logo ... the two just doesn't seem to fit. 

Now Legends and Leaders .... do I really need to say anything more?

Using the term Wildcat to describe a direct snap to anyone other than a QB is like calling any rock band from the early 90s Grunge.

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June 1st, 2011 at 7:02 PM | I agree 100%.  I noticed the (Score:1)
Z
Z's picture
Joined: 01/18/2010
MGoPoints: 354

I agree 100%.  I noticed the same thing during the B1G championship.  But the ugly "traditional" color scheme makes my eyes bleed.

 

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June 1st, 2011 at 6:03 PM | Isn't this the time in the thread (Score:1)
rockydude
rockydude's picture
Joined: 05/06/2011
MGoPoints: 1069

where someone goes OT to come up with better division names? It'll be tough to beat Leaders and Legends though? I nominate "Targets" and "Walmarts". "Walmarts" should make the Sparties happy, as they seem obsessed with the nation's largest retailer. Once you have Walmart in the equation, it is only a matter of sense to bring in their archrival, Target.

Alternatively, "Rodents" and "Weasels". "Rodents" work for us, the Badgers, the Gophers, as we slug it out in our battle for rodent dominance. (it is too funny, if you stop and think about it) And of course, OSU is well represented by "Weasels" . . . 

 

"Underwear Wearing Basement Dweller"

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June 1st, 2011 at 6:53 PM | Whoa there (Score:1)
jmblue
Joined: 11/07/2008
MGoPoints: 28971

Do not insult the wolverine by calling it a rodent.  It's a mustelid.  

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June 1st, 2011 at 7:05 PM | Given that I don't know (Score:1)
rockydude
rockydude's picture
Joined: 05/06/2011
MGoPoints: 1069

Given that I don't know exactly what a mustelid is, should I change the name of the division to "varmints" or something more generic? It always amuses me when Wolverines play Badgers for ground varmint dominance. I'm easily amused . . . 

It's great - to be - a Michigan mustelid . . . 

Kinda catchy, I guess . . . .

"Underwear Wearing Basement Dweller"

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June 1st, 2011 at 10:53 PM | Not a zoology major, eh? (Score:1)
M-Wolverine
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Joined: 10/04/2009
MGoPoints: 38865

Wolverines are weasels. Badgers aren't rodents either. Right now that WOULD fit OSU more, since they're things like rats.

"I love him, he's a great coach, he's a great mentor, he's a great friend. He's every single thing you want a college coach to be, and he does it flawlessly." -David Molk

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June 1st, 2011 at 6:17 PM | soccer (Score:0 Overrated)
outwest
outwest's picture
Joined: 09/24/2009
MGoPoints: 1148

I still think that the Pac 12 part looks like a soccer logo.  It seems like it should be found on a soccer ball.

You can sum up this sport in two words, 'You never know.'

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June 1st, 2011 at 6:23 PM | Buh (Score:0 Overrated)
tubauberalles
Joined: 06/30/2008
MGoPoints: 1034

I'm underwhelmed with their pick as well as the four choices.  They all look like 2-color tv sports show graphics.  And, seriously?  A color gradient?  Is Clinton still president?

None of this is meant to imply an endorsement of the Big Ten's remade logo, but I can't say I like much about the Pac-12's.  Other than the fact that they at least include the actual number of schools in the conference in both the name and the mark.  That's a step forward..

 

 

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June 1st, 2011 at 7:01 PM | I like it much better than (Score:1)
stankoniaks
stankoniaks's picture
Joined: 02/04/2009
MGoPoints: 1728

I like it much better than the Big 10 logo.  Larry Scott has done a really good job rebranding the conference.  Of course this (in contrast to the tv contracts) is only a small part of that, but it works.

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