The Big Ten brass are taking a huge risk with this live-TV unveiling of the divisions. Last time a prominent sporting figure put on a TV special to announce a very dubious decision, the reult was a PR debacle.
There's been a lot said and written about the topic of splitting up OSU and U of M and changing the time of their annual game. It's pretty clear that for the majority of fans (me included) that simply protecting the rivalry is not sufficient, that the rivalry's position at the end of the season is essential.
If the Big Ten brass do not want a LeBron-like PR embarassment they need to be ready to announce tonight that the game will continue to be played at the end of the season. I'm willing to bet that there are a lot of fans who either are unaware of the controversy or are still hoping that sanity will prevail. When they read read the official announcement that the league is splitting the two teams up, without any further guarantees about the rivalry, things are only going to get worse.
Hopefully Delany & Co. are bright enough to figure that out on their own and we'll get to move forward with the rivalry more-or-less preserved, but after all the totally unnecessary machinations we can't be sure.
Mod Edit: Title adjusted