Question: Do players love USC's uniforms, which have remained relatively the same for decades and have never once featured names on the backs?
Do players love Penn State's uniforms, which essentially haven't changed since the last ice age?
Do players love Alabama's uniforms, which have been relatively unchanged for decades?
Players like winning, and players value tradition if you sell them on tradition. We are moving more and more in the direction of selling them on merchandising and Oregonization. For me, the whole "players like it, so we must do it" argument doesn't hold water as long as teams that don't do this kind of thing still manage to win without it, and without their players having to get trotted out in press releases to say how much they love whatever they're going to be given to wear whether they say it or not.