OT: University of Cal System drops new logo
December 15th, 2012 at 3:45 PM ^
Well, I'm glad they flushed that idea.
December 15th, 2012 at 4:19 PM ^
It really stunk.
December 15th, 2012 at 11:12 PM ^
It did look like a cheese puff.
December 15th, 2012 at 3:53 PM ^
December 15th, 2012 at 3:59 PM ^
December 15th, 2012 at 6:36 PM ^
The honorable Sutter Brown is well know for his opinions on matters of higher education and eating his own poop.
December 15th, 2012 at 3:59 PM ^
When virtually everybody without a vested interest in seeing the logo succeed has the immediate, visceral reactions that were recounted in the original MGoBlog post, it's an indication that the designers were working in a closed, cloistered environment. As a designer, it's unfathomable to me how those designers could have proposed that solution without any awareness that its graphic form left it wide open to sexually-oriented satire and scatological lampooning.
December 15th, 2012 at 4:04 PM ^
and confused people.
Besides they shouldn't be effing up the blue pantones:
Best logo in the UC system? UC Santa Cruz of course...
Close second best? UC-Irvine Anteaters
(Yes, that anteater is really pissed off. And Navy+Gold>Pastel Blue+Gold).
December 15th, 2012 at 4:11 PM ^
December 15th, 2012 at 4:26 PM ^
Evergreen State Geoducks
December 15th, 2012 at 4:49 PM ^
December 15th, 2012 at 5:43 PM ^
When you know what the actually look like.
December 15th, 2012 at 4:11 PM ^
the first item looks like the "seal" and the other a bad logo. imo, they already have a good recognizable logo - see the side of the helmet pictured.
December 15th, 2012 at 4:24 PM ^
except that we're not talking about the school commonly referred to as Cal, we're talking about the whole 8 campus UC system. To localize things, both the block M and the University of Michigan seal are shared by all three campuses of the UM system. UC doesn't have the equivalent of that block M logo to put on letterheads and crap, so they created the loading symbol to be that. It was a good idea in theory, but that logo in particular was horrible
December 15th, 2012 at 4:35 PM ^
December 15th, 2012 at 4:23 PM ^
looks like the top view of a bidet with the tank lid off, and the yellow-and-blue version looks like a diagram of Viagra that's not doing its job right.
December 15th, 2012 at 4:27 PM ^
So California wasted money? Okay.
December 15th, 2012 at 4:43 PM ^
I'm really starting to dislike the word "butthurt."
December 15th, 2012 at 6:15 PM ^
yep, "butthurt" is now another overused "jumped the shark" internet meme.
December 15th, 2012 at 6:52 PM ^
December 15th, 2012 at 6:02 PM ^
December 15th, 2012 at 6:53 PM ^
December 15th, 2012 at 6:56 PM ^
December 15th, 2012 at 11:09 PM ^
This is "Leaders" and "Legends" all over again.
December 16th, 2012 at 3:08 AM ^
Cal has better customer relations taste than the Big Ten office. Stupid division names.