no wonder we hired Hunter Lochmann
Well, I'm glad they flushed that idea.
It really stunk.
It did look like a cheese puff.
Yes, I misunderstood your intentions to replace the old seal with this new monogram... Oh, that's because in the ad video you literally wiped the old seal away and replaced it with the new logo.
And he or she was critical of the new logo.
The honorable Sutter Brown is well know for his opinions on matters of higher education and eating his own poop.
When virtually everybody without a vested interest in seeing the logo succeed has the immediate, visceral reactions that were recounted in the original MGoBlog post, it's an indication that the designers were working in a closed, cloistered environment. As a designer, it's unfathomable to me how those designers could have proposed that solution without any awareness that its graphic form left it wide open to sexually-oriented satire and scatological lampooning.
and confused people.
Besides they shouldn't be effing up the blue pantones:
Best logo in the UC system? UC Santa Cruz of course...
Close second best? UC-Irvine Anteaters
(Yes, that anteater is really pissed off. And Navy+Gold>Pastel Blue+Gold).
Ahhh yes. The good ol' Banana Slugs. Best worst team name sports?
Evergreen State Geoducks
the first item looks like the "seal" and the other a bad logo. imo, they already have a good recognizable logo - see the side of the helmet pictured.
except that we're not talking about the school commonly referred to as Cal, we're talking about the whole 8 campus UC system.
To localize things, both the block M and the University of Michigan seal are shared by all three campuses of the UM system. UC doesn't have the equivalent of that block M logo to put on letterheads and crap, so they created the loading symbol to be that. It was a good idea in theory, but that logo in particular was horrible
"Playoff to decide #1?"
looks like the top view of a bidet with the tank lid off, and the yellow-and-blue version looks like a diagram of Viagra that's not doing its job right.
So California wasted money? Okay.
I'm really starting to dislike the word "butthurt."
yep, "butthurt" is now another overused "jumped the shark" internet meme.
Jump the shark has jumped the shark?
I just found it funny that he didn't like it, since the way he's been posting lately, I thought a picture of Yost was next to the definition of it.
Coca-Cola who took weeks to nix New Coke. Horrible logo - they should axe the marketing leader on that project.
DB would never mess up this bad, thank goodness.
I love here and the Marketing Director was all defensive just yesterday on a radio show and at the end commented "it's not going away." I was surprised his lack of savvy and thought after that attitude maybe his job is.
was surprised by the whole thing:
- bad logo from a design perspective
- defensive administration
- apparently no good market testing.
This is "Leaders" and "Legends" all over again.
Cal has better customer relations taste than the Big Ten office. Stupid division names.