Thought this was an interesting article. Some people, including people on the blog have argued that expanding the big ten with a focus on tv markets is dumb because channels will be unbundled in the future. However this article points to reports that unbundling could cost current cable subscribers more money for less channels. It also points out that people who watch sports would be hurt the most, having to pay as much as 37$ for sport channels alone.
I can't say this surprises me and don't actually expext unbundling to happen but thought people might be interested.