http://www.annarbor.com/news/u-m-students-walk-of-shame-shuttle-service-idea-goes-viral-online/
http://www.michigandaily.com/news/walk-shame-shuttle
Has also received coverage in the Chicago Sun Times and several blogs. The entrepreneur has her own blog: http://gingerambition.tumblr.com/
Personally, I think she should combine this idea with "Taxi Cab Confessions." Make the big bucks. The video is a LOL and marginally NSFW:



"Pride Stride" Shuttle she could double her clientele!
/gender biases
I thought the BTB Party Bus was a great idea, fixed prices around AA? I know people who would have used this for sure.
"Over? Did you say, over? Nothing is over until we decide it is!"