bluebrains98

September 13th, 2010 at 8:58 PM ^

Not really clear on the metrics they are using except that they are ridiculous. Any "ranking" that has us below ASU, PSU and Purdue doesn't carry much weight. And, Florida #9 and Carnegie Mellon #10--what the hell is this poll? I challenge other posters to speculate on the criteria.

I Miss Bursley

September 13th, 2010 at 9:57 PM ^

It's a poll of company recruiters. Since they all have their own set of preferences it's understandably a bit distorted. I would take it with a grain of salt.

WSJ does a similar poll for MBA programs and M ranked #1 in that for a couple of years before being demoted to 7. The reason? Arrogance :)

I love that.

loosekanen

September 13th, 2010 at 9:11 PM ^

Having been on the campus of Arizona State a few times I can 100% understand how they could beat us. I recommend a towel for the drool if you choose to do so as well.

indyeagle

September 13th, 2010 at 9:48 PM ^

Found it interesting they are using the block M, historically reserved for M athletics.  I prefer that to the seal since it's carries most of our brand equity.  For example, Florida's logo threw me off since I've never seen it...

oriental andrew

September 13th, 2010 at 11:41 PM ^

According to the U-M identity guidelines:

The primary purpose of the University Seal is to certify official University documents, including diplomas, certificates, and official acts by the Board of Regents. Since the introduction of the wordmark, the Seal should be used primarily for regental and presidential purposes only.

This explains why it wasn't used for this article.  In fact, U-M says that the block M - which is a registered trademark - is the most widely used logo due to its brand equity, so you're spot on there.  There is another page on the U-M identity guidelines which shows the acceptable colors, and I'm sure the WSJ blue block M conforms. 

Also, poor Rutgers.  They're the only school listed that doesn't have a logo. 

Feat of Clay

September 14th, 2010 at 4:18 PM ^

A couple of years ago the University started to use the Block M as more of a universal "Brand."  I think the feeling was that it was more recognizable.

You're completely correct that it used to be exclusively an athletics thing, while the seal was used for the academic realm.  IIRC, the royalties (if that's the right word for the licensing fees) were split differently, too--the AD got all the block M lucre. 

But you'll be seeing the Block M on all kinds of U-M stuff now.

bryemye

September 13th, 2010 at 10:12 PM ^

One of the big knocks against the ivys and obviously michigan in this is the kid's propsensity to want to go back to grad school. This is penalized. I mean...



I don't put much stock in these kinds of things. I'm sure PSU and UI will be happy they're ahead of us.

DoubleMs

September 14th, 2010 at 12:30 AM ^

I think Michigan has one with Minnesota, too... at least I know of a few friends that went to Minnesota Duluth for in-state tuition.

Edit: this was in reply to tsabesi but I'm a moron.