OT: Nike rebrands Army as "Army West Point"
This happened about a month ago.
NIKE has rebranded ARMY as "Army West Point".
Here's their new logo-
Navy cracked some jokes about it-
To recap, this is what Army is going by: Army West Point Black Knights Cadets The Corps
— Navy Athletics (@NavyAthletics) April 14, 2015
Like the new uniforms though. I've always liked Army's look.
West Point is well known and respected - some people might not realize that "Army" is the West Point campus
Nah, saying Michigan is like saying West Point. The campus is West Point, I live like 45 minutes from it, only decent college football around. When talking strictly about the team, it's "Army won by 13" but you'd say "I went to West Point last night, caught a game". So i don;t know what this is. Granted anyone that follows the program never calls them the "Cadets" or "Black Knights'' it's always just Army. So I guess people won't be saying "Army West Point beat Navy," or something. I don't think this makes much sense.
also this is a hippo
Go Michigan Wolverines Victors of the Big House in Ann Arbor, Just do it.
It isn't so much of branding the Army, but branding the USMA in West Point.
By the way, is anybody else getting turned off of Nike by this kind of re-branding?
The more I hear about Nike, the more I'd rather just take Adidas' money.
Nike has rebranded a lot of schools lately.
Said it before, will say it again...all shoe companies produce GARBAGE.
The only thing that matters is retaining (and utilizing) a veto power over the products.
A sword through the head is not good, but to be fair, at least they didn't do what this store did to sell syrup (just to illustrate how badly you can in fact miss)...
"Stupid asshole didn't even charge me money for it, he just made me close my eyes and suck it out of a hose."
If it drips you should go to a doctor
I'm looking forward to "Northwestern, Evanston" or Northwestern - North Chicago"!
They have been looking at doing this for over a year. Nike produced the uniforms.
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The USMA Superintendent (basically the university president) has a history of making asinine changes to things at the Academy, and he spearheaded this re-branding. The process supposedly lasted a couple years and cost almost $2 million, all to come up with a confusing new name and a logo that is basically just a carbon copy of the insignia that senior USMA cadets wear on their uniform. The backlash from West Point alums has been very harsh so far, and I wouldn't expect this new brand to last very long.
...but...but... Nike!
Those crappy Adidas designers must be moonlighting at Nike.
Bro if #Michigan goes Nike ✔️
- Corey Malone-Hatcher
of marketing douchebaggery I've seen in a long time.
I swear, if you ever are in dire need of a douchebag, just head into the marketing department of a major corporation. They seem to grow on trees there.
Huh?
"presented by Chobani"
The noodle
2 tix for a pop
What's your definition of a "long time"?
I really give a shit about the army or Nike's branding of things. I really do, I just happen to suck that much that this would be something I would care about -- I swear.
I don't think Michigan fans have anything to worry about if the school joins the Nike family. Any potential changes at Michigan would be much more minor in nature and done through a more collaborative process.
Army (I will not refer to the team as Army West Point) has lost 13 straight games to Navy and that is an even bigger problem. Go out and beat those guys and then I guess you can call the team whatever you want.
Beat Navy!!!
But not nearly as confusing as "War Eagle"
There is public confusion about what West Point is?
wtf
Army should permanently use for every game the camo helmet and alternate uni they broke out for the Navy game a few years ago. By far the best look ever for them, totally unique and nothing any other team can approach doing. Instead of them using a helmet that makes them confusingly look exactly like their main rival, as well as a large catholic school in upper Indiana.
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Not sure what they're doing.....??
Most Soldiers don't really care about the Army football team, and quite a few don't even know what it is. From what I understand, the re-brand is supposedly going to help the general public and potential athletics recruits understand the difference between West Point and the actual Army. Although, if a high school recruit can't do the 30 seconds of research required to figure out what West Point is, he probably doesn't belong there in the first place.
Soldiers don't know what a football team is? What an asinine statement.
Clearly not what I was saying. Plenty of Soldiers don't know or care that "Army" is a collegiate football team. There are quite a few who think it is a team put together from active duty Army personnel. West Point leadership loves to sell the idea that the entire Army is behind the old Black Knights and cheering them on to victory, but that really isn't true.
in the contract they signed.
"Henceforth all US Army vehicles will display the Nike Swoosh prominently on all sides fo the vehicle. In addition, all unit patches will incorporate the Nike Swoosh in design. All changes made to comply with this contract must be approved by Nike senior management."
Of why it doesn't matter who M goes with? Nike, Addidas, UA, they all do fucked up shit.
Wish Nike would stick to selling obscenely over-priced rubber shoes and leave college football alone.
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Has always confused the snot out of me. There's very few colleges that have changed their team nickname like Army has.
they'll play "Michigan Ann Arbor" :p