An interesting read about revenue changes at Alabama corrrelated with Nick Saban becoming the coach. Athletic department revenue went up by 11.7 million. Tuition revenue increased by 58 million (mostly from increases in tuition and enrollment from out of state students). Nick Saban only costs 5.3 million (in money). Selling your soul in the name of football can, in fact, pay well.
The Michigan-relevant takeaway would be that a successful athletic program generates a lot of income for the school. That conclusion is obvious, but seeing it in print is nice. It's also nice to have a retort for your friend who is convinced that schools waste money on football.
US News rankings for rough perspective: Michigan 29, Rutgers 68, Michigan State 72, Delaware 75, Alabama 77. The student in the article, who is from Long Island, cares more about Alabama and Delaware than Rutgers; read into that what you will.