OT - NHL opens door to ads on jerseys

Submitted by AlCzerviksRide on

The NHL signed a deal with Adidas, and not to make this another post about apparel companies, the money shot is that this purportedly opens the door to on-jersey ads.

Ugh.


http://www.tsn.ca/talent/adidas-lands-nhl-jersey-deal-1.346839

 

“If you’re already deciding on a major NHL jersey overhaul, maybe with Adidas striping on the jerseys, then it seems like it would be a good time to introduce the ads, if you plan to do it anyway,” a league source told TSN.

winterblue75

August 18th, 2015 at 9:37 AM ^

Do you hate auto racing or the ads on cars/drivers suits? Those NASCAR sponsors pretty much fund the whole teams ability to field a car/team/testing etc....

Sure professional sports teams jerseys today don't have ads (yet), but what do you see on the court/rink? on the boards in the NHL? all around the stadium in the respective sports? When you watch a professional sporting event, you're watching a commercial, whether it's on the uniforms or not.

chatster

August 18th, 2015 at 1:02 PM ^

Like a la carte pricing for air travel, we may as well expect the change on NHL team sweaters, even if we hate the idea.

Long before I began to closely follow international soccer (so that I knew that team sponsors could advertise on jerseys/kits), baseball was the sport I followed closely.  I learned of the Japanese Baseball League through the exploits of the great Sadaharu Oh.

For many years, I thought that the strangest name for any professional sports team was the Nippon-Ham Fighters of the Japanese Baseball League. I wondered (a) why anyone would want to be fighting hams and (b) how those hams could fight back. And then one day I learned that the team was based in Tokyo (and now in Sapporo) and that Nippon Ham was the Japanese food processing company that owned and sponsored the team.

For many decades, professional baseball has had sponsor signage on outfield and bleacher walls. Rotating sponsor signs are all round professional soccer fields, and NHL rinks have sponsors' signs along the boards and logos painted under the ice.

Professional soccer jerseys in the United States have adopted the sponsorship jerseys/kits.

They're just following the European tradition.

TheDirtyD

August 18th, 2015 at 9:59 AM ^

The sad part is I never feel moved to go buy crap. The more I see something advertised the less I want it. They're annoying. Watching football games I mute all ads. If I saw a bunch of ads on jerseys it would look repulsive to me. People are such suckers for crap they don't need.

mGrowOld

August 18th, 2015 at 10:02 AM ^

I cant speak for everyone here but I know that i sure want to go out and buy things.  For some reason I simply HAVE TO HAVE a Skoda, a Repower and I sure as hell want a Krrabunder Kantonalhaper right now.

With cream.

Unless it's a lawnmower or something.  Then I'll wait.

Btown Wolverine

August 18th, 2015 at 9:48 AM ^

Why do people get so upset about ads on uniforms? How does it affect your enjoyment of the game in any appreciable way? 

I could understand that you may not want to buy a jersey if it were cluttered with ads, but you could just buy some other type of team apparel in that case. 

BCF90

August 18th, 2015 at 9:54 AM ^

I honestly think ads on jerseys is the hill us fans should die on. We just can't let it happen. Teams are raking in record profits from TV contracts, there's absolutely no need for this (except pure greed).