Mark Emmert wants to start hitting NCAA rule-breakers hard.
The governing body's president said Tuesday he wants schools that violate the rules to pay a stiff penalty -- one that's punitive enough to make coaches and others think twice about cheating.
"We need to make sure our penalty structure and enforcement process imposes a thoughtful level of concern, and that the cost of violating the rules costs more than not violating them," Emmert said.
He also said that he is committing more resources to investigations.
Given the timing of this announcement, and the fact that OSU is the main school in the NCAA's crosshairs right now, this could be a signal for a monster hammer coming down in Ohio.