Heres a few ideas of how NOT to squeeze a few extra dollars out of your alumni after your second-rate team had two good seasons: Link
"Any time you have something positive happen, it comes at a cost"
So we finally won a bowl game. Now you have to pay for it.
"Now it’s in the hands of those that make the contributions and buy the tickets to determine if we’re going to be successful or not. Because it takes those resources, flat out."
Guilt your patrons into giving more money. If the team fails, they didnt give enough.
"If individuals don’t understand the plan or are unable to support at that level like other institutions do, then as an AD, I’ll have to refocus what our expectations are and where we want to go based on those returns."
That's right. The only way we can have high expectations is if you give money.
"This is the plan. It’s up to our alums and fans to make a decision about how they want to support the program."
"It’s very common at Alabama. It’s very common at programs like LSU or Texas or Ohio State or others."
Don't feel the need to mention Michigan, one of the top grossing ADs in the country. I'll settle for "others"
Michigan fans, I know we don't always see eye-to-eye with Dave Brandon (rawk music, road jerseys), and we sometimes feel hit up for cash too, but lets be thankful that it doesn't come off like this. Mark Hollis really wants to sell you a candy bar, and he's trying to make you feel guilty for not buying it. Little Brother, its time to get off my porch!