Alright, so, I've had this idea in mind for a business I would like to start for a LONG time. I'm only in the very beginning planning stages right now, as in, I haven't even gotten out a book to start investigating HOW to do it yet, but none the less, I am getting pretty serious about undertaking the idea and making it a reality. I intend to start small, and draw on the popularity of local products to build the business initially until I can grow it, that way my initial investment wouldn't need to be huge and I could avoid taking out massive, potentially life destroying business loans, and instead build the business on profit alone, mostly.
I am loath to reveal the nature of my planned business, for obvious reasons, but I will say that I intend to have several lines of product, and my product is not beer or alcohol of any sort. In deference to my insane Michigan fanhood, I would like to title/package one of the product lines in homage to Michigan football, as well as naming other lines for other local landmarks. I believe this would help me grow initially till the quality of the product took hold.
My issue is this. Due to my location just north of Toledo, offering only a Michigan Football themed product line would cost me business, and in fact, might turn many customers against all of my other product lines as well. So my question is this:
Is it better to offer a Michigan line and, begrudgingly, offer a tOSU line, including the royalties that would require paying to Cowtown College? Or is it better to forgo a Michigan line, and never once associate myself even distantly with anything OSU.