WolverineLake

January 27th, 2012 at 11:22 AM ^

I find it hilarious for two distinct reasons.

 

I work for a gigantic Ad agency.  Pulling off a piece of creative like this takes months of work.  It requires significant media planning, ideation, selling to the clients, development, test runs and finally launching it.  I wouldn't be surprised if there were at least 100 folks involved in it from start to finish.  There's egg on someone's face, and because I dig a little schadenfreude from time to time I like this.

 

Also, it's a pretty solemn article about a man's death.  It usually would require deep thought, sympathies and cordial well wishing.  But instead, you've got an overpowering ad for a car.  It's the juxtaposition.  It has all the subtlety of a brass band in the middle of Mass.

ijohnb

January 27th, 2012 at 11:37 AM ^

are looking too deep.  It is a somber funeral with a casket presumably with amazing grace playing in the background, and then bam, a jeep is driving at you spraying up mud and dirt on the screen.  There is no hidden humor, grand irony, or anything else to get.  It is funny in the same way as an unintended fart or somebody accidentally blowing snot out of their nose while laughing.  Funny like American Pie or Jackass. lowest common denominator stuff.

wlvrine

January 27th, 2012 at 11:12 AM ^

I don't even think it is a pop-up.  I see the arrow cursor change to the point / click  cursor and hover right at the very edge of the jeep banner at the top of the page. 

oriental andrew

January 27th, 2012 at 12:46 PM ^

Can't view it from work, so that'll have to wait.

But my first thought when I heard you say "creative" was that you were in the ad industry.  Nobody else talks like that.  I only know this because I consulted with the largest advertising group in the world.  Spent a lot of time talking with folks from the different operating companies, from very small to very large.  It's a unique world. 

LSAClassOf2000

January 27th, 2012 at 4:44 PM ^

Apparently, winter doesn't stand a chance against Paterno's funeral. That actually was pretty funny when you realize that the Jeep is essentially driving right through where the casket is.