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OT: Interview with Big Ten Logo Designer

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June 15th, 2010 at 2:14 PM
#902
Geaux_Blue
Geaux_Blue's picture
Joined: 01/26/2009
MGoPoints: 23708
it's featured in here along with further commentary

Conference Name Swap?

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June 15th, 2010 at 2:27 PM
#903
Six Zero
Six Zero's picture
Joined: 09/05/2008
MGoPoints: 10549
Article was too short

I've actually used this logo several times in a lecture to illustrate the concept of Figure-Ground Ambiguity.  The real argument becomes 'what do you see first, the words Big Ten or the number 11?"  Would have loved a more in-depth interview, and how he was selected over others to do the mark, etc.

Another classic example of figure/ground effect is the FedEx logo... Amazing how many people have never taken notice of such an obvious and intentional design.

That'll do it for today, class.  For homework today II'd like you all to draw Brutus Buckeye suffering a violent death ten times.  See you tomorrow.

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June 15th, 2010 at 2:52 PM
#904
Don
Don's picture
Joined: 06/30/2008
MGoPoints: 70411
Check out the interactive map of conference affiliations

http://chronicle.com/article/Interactive-Graphic-The/65900/

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July 6th, 2011 at 8:10 AM
#905
lukejohn
Joined: 07/06/2011
MGoPoints: 1
Without any doubt the

Without any doubt the interview is informative and for any fresh logo design junkie its a good one.

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