OT: How Michigan Stadium affects SuperBowl Ads
Pepsi disappeared from Michigan Stadium last year, and it appears it will be disappearing from the Super Bowl ads this year as well. I'm sure this is because Pepsi can't afford the ad space without their old Michigan Stadium revenues, except not really.
This will be the first time in 23 years that Pepsi won't have Super Bowl ad space. Coca Cola had a 8 year gap in advertising before re-entering the mix in 2007.
December 21st, 2009 at 4:19 PM ^
It could have to do with the fact that Pepsi just isn't that good and Coke has been taking market share left and right. Sorry to any Pepsi drinkers out there.
December 21st, 2009 at 5:01 PM ^
Jack n Coke says it all
December 21st, 2009 at 5:23 PM ^
Reminds me of the Pepsi billboard in the Invention of Lying- "Because They Don't Have Coke"
December 21st, 2009 at 4:28 PM ^
I don't think Pepsi would be in business anymore without Mountain Dew, that sweet nectar of the gods.
December 21st, 2009 at 8:00 PM ^
The dew is great, but we all know that Dr. Pepper is king of the soda world.
December 21st, 2009 at 9:26 PM ^
I must respectfully disagree, but Cherry Vanilla Dr. Pepper is absolutely incredible.
December 22nd, 2009 at 12:56 AM ^
Dr. Pepper is only distributed by Pepsico, and not owned by them. I believe the trademark is still owned by the Plano Dr. Pepper Company.
December 22nd, 2009 at 10:43 AM ^
Dr Pepper isn't only distributed by Pepsico. It is also distributed by Coca Cola and other individual companies. Here in Texas, it's still its own fully functioning company that distributes its own product.
Dr Pepper, while distributed nationally, is pretty much the state soft drink of Texas.
December 21st, 2009 at 4:34 PM ^
I haven't seen pets.com in Michigan Stadium since 1999, if then.
December 21st, 2009 at 4:43 PM ^
clearly its because Faygo is taking the place of Pepsi in the hierarchy of soft drinks
December 21st, 2009 at 4:51 PM ^
Part of it might be due to decreased revenue after an advertising campaign that they decided to use over the last year that resulted in a pretty decent, although not that well publicized, backlash.
December 21st, 2009 at 6:05 PM ^
If you click through to the WSJ link, they do mention Pepsi took a little bit stronger of a hit than Coke in the last year as far as percent of volume sold. It was something like an extra 1% loss, on a magnitude that probably equates to a several million dollars if it is indeed revenue.
As far as last year's advertising campaign, I assume you mean the political figure appearing in the "Refresh" campaign. I could see how politics could be inflammatory and cause a small percentage of consumption change, but not an overwhelming amount, especially since Pepsi has been the bigger soft drink company in the states that voted for said political figure. States against that particular person are generally Coke states anyway.
[/trying-not-to-get-political]
December 21st, 2009 at 6:12 PM ^
All great points. I should have included the "[/trying-not-to-get-political]" in my post as well, as I was not trying to be.
December 21st, 2009 at 7:29 PM ^
Yeah, I agree. I was just trying to make that a bit more clear to someone who may not know what you were talking about. It took me a minute to remember what it was, too.
December 21st, 2009 at 6:29 PM ^
Never advertized at Michigan Stadium. Look what happened to them.
All businesses have been warned.
December 21st, 2009 at 6:50 PM ^
but arizona green teas are the way to go, 23 fluid oz. only for 99 cents. Not to mention that they are really good and they dont rot your teeth as much as coke.
December 21st, 2009 at 6:56 PM ^
lacks top-end flava.
December 21st, 2009 at 7:00 PM ^
I work for coke, and in a meeting a few days ago we were told pepsi still had the rights to adv. for the super bowl? But yea pepsi is loosing alot of volume in sales, vitamin water 10 and powerades zeros have been pooping on their face over that last year.
December 22nd, 2009 at 1:29 AM ^
Victors,
As you work for coke - will you guys ever sell the cane sugar coke again? You know the stuff before 1985 and high fructose corn syrup. That was the bomb.
December 22nd, 2009 at 10:41 AM ^
Dr Pepper still sells it, but you can only find it in a few areas in central Texas. Every time I drive to San Antonio or Dallas, I stop in at the big Bucee's stores (if you're from Texas you know what I'm talking about... it's a beaver!) and pick up 6-12 bottles of it.
Super delicious.
December 22nd, 2009 at 10:22 PM ^
Not that I know of, and I was born in 87 so I never exp. it lol.
December 21st, 2009 at 7:54 PM ^
As long as Go Daddy is still advertising I'm good.
December 22nd, 2009 at 10:24 PM ^
You the same marc from novi that calls into the ticket, JW?