I must say I've never bought that argument. Assembly being only the final piece of the car. I think folks tend to overrate the physical location of the plant. You buy a Honda or Toyota, ultimately the cash is going to Japan.
"The face of the operation is Briatore (referred to exclusively in the film by his colleagues and angry, chanting detractors as "Flavio"), an anthropomorphic radish who spends most of his time at QPR plotting to fire all of the managers."