They need to stay off the drugs over there. This is Hollis' leaked memo on a PR campaign improving MD's image. Sounds like he needs some "wow factor". Some of the highlights:
Need to do more to cultivate MD's bad boy image. Maybe have him part his hair on the other side every now and then. Double pleat Wednesdays. Night vision photos of him eating Twizzlers in his car.
By June we need Coach to be THE go to guy at events in the state of Michigan - Kiwanis raffles, Target openings, detours due to downed trees - MD needs to be there!
Too bad they did not ask for suggestions from this board. Read the rest here.