Spending $1.5M for a one minute segment by featuring the most expensive car in the world dressed up as a mouse, and playing music by the rolling stones. Funny? No. Expensive? Most definitely.
"The face of the operation is Briatore (referred to exclusively in the film by his colleagues and angry, chanting detractors as "Flavio"), an anthropomorphic radish who spends most of his time at QPR plotting to fire all of the managers."