OT: Citrus Bowl name returns

Submitted by Wolverine Devotee on

Just noticed this the other day. 

Nice to see the Citrus Bowl name is back. Sure, it seems silly with the sponsor but I'm glad the corporations have allowed the traditional bowl names back.

It appears Capital One is now the sponsor of the Orange Bowl. 

Introducing the Buffalo Wild Wings Citrus Bowl

Maybe we can play in this bowl again some day. 

Here's the new Orange Bowl logo.

And the Fiesta

Boo to those. I grew up with the FedEx, Nokia and Tostitos logos for the Orange, Sugar and Fiesta Bowl respectively. 

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Muttley

November 7th, 2014 at 11:19 PM ^

so for marketing purposes, Nokia allowed Microsoft to sell the phones as "Nokia Lumia", even though the Lumia cell phone business is now wholly owned by Microsoft.

Coincidentally, Microsoft and Nokia just recently announced that Microsoft will be dropping the Nokia name and starting to sell the Lumia as the Microsoft Lumia.

http://finance.yahoo.com/news/microsoft-officially-cut-nokias-brand-122…

Microsoft and Nokia have officially announced that the Finnish smartphone maker will no longer be a part of the branding for Lumia Windows Phone devices. Tuula Rytilä, Microsoft's senior vice president of marketing for phones, shared the news via Nokia's Conversations blog (via The Verge). This means coming Lumia smartphones will be referred to as "Microsoft Lumia" rather than "Nokia Lumia."

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Muttley

November 7th, 2014 at 11:11 PM ^

http://finance.yahoo.com/q?s=NOK&ql=1

 

Microsoft bought the cell phone business from Nokia for $7.2 billion, but Nokia's other lines of businesses remain in operation under the Nokia Corporation.

Nokia Oyj is a mobile communications company. The Company has three business: Networks, HERE, and Technologies and four business segments: mobile Broadband and Global Services within Networks, HERE, and Technologies.
Sector: Technology
Industry: Communication Equipment
Country: Finland

 

HERE is Nokia's mapping division and the Technologies line owns a good deal of  patents.

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Bando Calrissian

November 7th, 2014 at 10:20 PM ^

So you grew up with the names those bowls went with like five minutes before these.

For all of us who grew up without bowl sponsorships, this is all just reshuffling the status quo. New company, new year, new crappy logo.

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TruBluMich

November 7th, 2014 at 10:29 PM ^

I grew up when going to a bowl game was a really big accomplishment. There were no corporate names attached to them and New Years Day was one great matchup followed by another one. I really feel bad for your generation, you guys really missed out.

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GoBLUinTX

November 7th, 2014 at 11:03 PM ^

Not exactly so, but the era before the Fiesta Bowl started stealing teams from their traditional bowls.  Back when all the New Year's Day bowls were equally relevant.  We'd spend December working through the combinations needed for Team XYZ to be the MNC.  Then we'd come back to school or work a couple of days after the bowl games and spend the next nine months arguing about what it all meant.  Personally I don't look forward to the finality that the championship game brings.

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Louie C

November 8th, 2014 at 12:31 AM ^

I remember being excited about Michigan being in a bowl year after year because they meant something, and not just any tomato can was invited to one. To me, the Rose Bowl was a very big deal back. It may as well been a NC. Even I have to admit that it's now meh. It's turned into a consolation prize for a NC contender that fucked up along the way, or a reward to an overachiever that pulled off an upset or two.

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GoBLUinTX

November 8th, 2014 at 1:21 AM ^

The Goodyear Tire and Rubber Company Cotton Bowl at AT&T Stadium.  Which is better than the Goodyear Tire and Rubber Company Cotton Bowl at the Cotton Bowl because, that stadium is one worn out old lady.

To add to the confusion, the Heart of Dallas Bowl game is played at the Cotton Bowl and there have been suggestions to revive the Bluebonnet Bowl at the Cotton Bowl.

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flashOverride

November 7th, 2014 at 10:42 PM ^

They need to bring back all the old names. Sun Bowl back to John Hancock. Outback reverts to Hall of Fame. And whatever the hell the Bluebonnet Bowl is today.

EDIT: And how could I forget our very own Cherry Bowl!?

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flashOverride

November 8th, 2014 at 11:47 AM ^

I meant more from a nostalgic perspective than anything else. But, no, I didn't realize its previous name was in reference to its sponsor. I remember it from the '80s and early '90s, when corporate bowl names didn't seem to be as widespread (though my memory may be a little fuzzy, being as I was elementary school-aged during this time), so I assumed it was a nod to the man himself, not a financial services company. I humbly, sincerely, and profusely apologize, good sir... 

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MonkeyMan

November 7th, 2014 at 11:41 PM ^

I hate to say it- but I find all of this incredibly depressing. I grew up in the 60's and 70's when these bowl were named simply after the main agricultural crop of the region. They had an aunthenticity I simply do not feel they have today.

The corporate logo is always bigger and first, then the traditional name- might as well be honest and get rid of the original bowl name altogether rather than make it bow to the corporate name.

College football has so little regard for tradition anymore that it might as well be done away with oficially altogether- why keep a semblance of it to mock the past with? Remember Oklahoma vs. Nebraska every year at the end?

Lets just call every bowl the "greed bowl" and get it over with- number them to tell the difference between greed bowls. 

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CoverZero

November 8th, 2014 at 12:54 AM ^

Reminds me of the famous line that Spurrier coined when he was the HC at Florida: "You can't spell Citrus without UT"

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