While the gov't is kneeling to the pressure of TV and cable and attempting to crack down even harder on streaming sport games, CBS has chosen to go the opposite direction.
They stream every second of every game. If you missed the Morehead State upset of Louisville (like I did), you can go back and watch every second of it.... or like I did, skip ahead to any part of the game you'd like (last two minutes for me - underdogs!). Tired of watching Wisconsin score less the UM football team? Skip over to BYU loosing to mighty Wofford/
The streams are fast and near-HD. Everything damn game is available for the entire tournament. For free. The catch of course is that they show the commercials just the same as the TV broadcast.... so their revenue source is still getting their investment. The key is that when the stream goes to a commercial, you can't click out - you have to stay on that stream until the game resumes. Not a bad price to pay.
Why can't other sports/stations do this? It must take an incredible amount of bandwidth to do what CBS is doing, but I bet they're raking in the viewers.
I live in South Korea and watch all my games online (I'm the one in my apartment building screaming at 4am Sunday morning to not kick the field goal). But even if I lived back in AA, I'd have the TV on as well as CBS' streams.
The future of online streams will either be more restrictions or more freedom. Looking as how well CBS does this, I can't imagine why others wouldn't follow suit.