The negotiations lasted several months, but the locally based Brann's restaurant chain announced Thursday it has reached an exclusive two-year agreement with NFL superstar wide receiver Calvin Johnson to promote its nine locations throughout the state of Michigan.
Johnson, an All-Pro wide receiver for the Detroit Lions last season, has signed a contract to become the official spokesperson of the Brann's Sizzling Steaks & Sports Grille chain with its four locations in the Grand Rapids area and restaurants in Holland, Portage, Muskegon and Detroit suburbs of Macomb Township and Northville.
I assume this cost quite a bit of money. It's surprising to see a chain the size of Brann's land an exlusive promotional deal with an athlete of Calvin Johnson's stature. I wonder what the deal was actually worth.
I also wonder what Bill "HUGE" Simonson thinks about this.