OT: Brann's Restaurant chain signs Calvin Johnson to 2 year exlusive promotional deal

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July 21st, 2011 at 5:15 PM
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wresler120
Joined: 10/17/2010
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OT: Brann's Restaurant chain signs Calvin Johnson to 2 year exlusive promotional deal

The negotiations lasted several months, but the locally based Brann's restaurant chain announced Thursday it has reached an exclusive two-year agreement with NFL superstar wide receiver Calvin Johnson to promote its nine locations throughout the state of Michigan.

Johnson, an All-Pro wide receiver for the Detroit Lions last season, has signed a contract to become the official spokesperson of the Brann's Sizzling Steaks & Sports Grille chain with its four locations in the Grand Rapids area and restaurants in Holland, Portage, Muskegon and Detroit suburbs of Macomb Township and Northville.

 

I assume this cost quite a bit of money. It's surprising to see a chain the size of Brann's land an exlusive promotional deal with an athlete of Calvin Johnson's stature. I wonder what the deal was actually worth.

I also wonder what Bill "HUGE" Simonson thinks about this.

http://www.mlive.com/lions/index.ssf/2011/07/branns_restaurant_chain_signs.html

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July 21st, 2011 at 5:25 PM | geez. they must be spending a (Score:1)
bluetell
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Joined: 07/03/2008
MGoPoints: 4770

geez. they must be spending a few hundred thousand per restaurant 

Rudy watches inspirational movies about Shawn Hunwick

 

July 21st, 2011 at 5:28 PM | LOL (Score:1 Overrated)
Geaux_Blue
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Joined: 01/26/2009
MGoPoints: 20378

this might be my favorite OT post this month

July 21st, 2011 at 5:36 PM | Very interesting, I'm (Score:2)
JimLahey
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Joined: 01/18/2011
MGoPoints: 2369

Very interesting, I'm extremely curious to get the terms of the deal. No doubt that free meals for him and his family is included but he makes like a billion dollars a year so how much can they afford to pay him? Also, it's never a bad thing to be involved with a good company that does all of it's business in the team's home state, looks good for the fans.

I've decided to lay off the food for a while, and go on the booze.

July 21st, 2011 at 5:46 PM | I thought that said Carvin (Score:4 Normal)
WolvinLA2
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Joined: 11/13/2009
MGoPoints: 17615

I thought that said Carvin Johnson and I thought Oh Fuck, that's a violation.

July 21st, 2011 at 9:37 PM | at least we pay em well (Score:1)
bluetell
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Joined: 07/03/2008
MGoPoints: 4770

at least we pay em well

Rudy watches inspirational movies about Shawn Hunwick

 

July 22nd, 2011 at 1:53 AM | That is ok I thought it said (Score:1)
LSCrepair
Joined: 08/28/2009
MGoPoints: 651

That is ok I thought it said Brian's restaurant chain signs Carvin Johnson and I was like "Brian has a restaurant chain? And he is signing Michigan players? That is not OT"

I believe in equality for everyone, except reporters and photographers. -Mahatma Gandhi

July 22nd, 2011 at 9:06 AM | Yep, me too. (Score:1)
Moleskyn
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Joined: 06/28/2010
MGoPoints: 3179

Yep, me too.

July 21st, 2011 at 5:55 PM | Northville?? (Score:1)
BlueBadger
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Joined: 07/06/2011
MGoPoints: 413

There's a Brann's in Northville?!?!  How did I not know this? Been in Muskegon, didn't know there was one where I grew up! They got one more customer when I go home to visit the parents just because this was posted on mgoblog. Their investment is already paying off.

Warning: My imagination is inefficient.

July 21st, 2011 at 11:35 PM | Yup.  6 and Haggerty. (Score:1)
Huyge Cox
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Joined: 08/15/2010
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Yup.  6 and Haggerty.

July 21st, 2011 at 8:23 PM | The Branns are the biggest (Score:-1 Flamebait)
July 21st, 2011 at 10:00 PM | Do tell (Score:1)
Canada loves Sh...
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Joined: 05/16/2011
MGoPoints: 259

What did the branns do?

Keep your stick on the ice.

July 21st, 2011 at 10:13 PM | Having some experience with deals like these... (Score:1)
Wolverine96
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MGoPoints: 1577

The deal is probably for somewhere in the neighborhood of $25-$50k per year. Unless you are a Tom Brady with national appeal these local deals are not worth as much as you'd expect.

"Don't touch that please, your primitive intellect wouldn't understand alloys and compositions and things with... molecular structures. "

July 21st, 2011 at 11:23 PM | Johnson needs an extra 25-50? (Score:2)
skunk bear
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Joined: 03/09/2010
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Johnson needs an extra 25-50?

July 22nd, 2011 at 5:57 AM | Let's hope the Lions give him (Score:1)
Wally70
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Joined: 07/22/2011
MGoPoints: 18

Let's hope the Lions give him more money so he stays.

John 16:33

July 22nd, 2011 at 7:36 AM | My fiancee' lives in GR (Score:1)
ND Sux
Joined: 10/01/2009
MGoPoints: 3131

so we go to Brann's over there.  I think the one we go to is the original.  I love that place, although Founder's is my #1 Grand Rapids eat/drinkery. 

"I promise you we would have walked to the University of Michigan."  - Brady Hoke

July 22nd, 2011 at 11:00 AM | Surprising (Score:1)
Meeeeshigan
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Joined: 11/01/2010
MGoPoints: 160

Startling for a Grand Rapids-based restaurant chain. I actually went to high school with the daughter of the founder of this chain in Grand Rapids. It's a decent restaurant chain, but I never would have predicted they'd sign a deal like this.

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