I didn't see this posted yet. I think he makes some really good points, but his reasoning is somewhat off. NCAA may be raking in money (I'm not sure what their profits vs. revenue looks like) but most schools are not. Only 22 athletic departments turned a profit in 2010. As we know from the arguments going on with full-cost-of-attendance scholarships, the schools that are not turning a profit do not feel like they can afford to give athletes any more than what they do currently.
(Will embed below.)