OT (and SIAP): Why ESPN is Struggling

Submitted by FauxMo on

I take no pleasure in people losing their jobs. I take even less pleasure in such a thing when people are losing their jobs because of what appears to be gross mismanagement. Here is a link to an article explaining how ESPN appears to have HIGHLY overpaid for certain broadcast rights, and did so just as it made a huge mistake that cost the channel millions of subscribers:

 

http://finance.yahoo.com/news/espn-made-two-critical-mistakes-132855270….

 

P.S. There is a link to other articles within this article that have more hard numbers. They basically confirm the thrust of this article, however...

weasel3216

October 27th, 2015 at 6:01 PM ^

This. Watching highlights on SC is terrible. They last about 20 seconds most of the time and provide nothing more than a big play or two and then the final score. Searching online for the highlights I want to watch is much easier and a lot less time than SC.

I haven't watched their day time programming in years but the few times I have seen segments posted on social media it has solidified your point about talking heads.

nMkaczor

October 27th, 2015 at 9:04 PM ^

ESPN used to be the best fallback channel because you could usually look up and see something interesting, but now its usually just talking heads and draft kings commercials.

Alton

October 27th, 2015 at 3:42 PM ^

This is in no way OT, given that the B1G will be taking bids for a television contract in the near future, and given that a vast majority of the B1G's income currently comes from their contract with ABC/ESPN.

 

I Like Burgers

October 27th, 2015 at 6:04 PM ^

Yeah that'll be interesting. With cuts at ESPN and Fox, it would seem the bubble has either popped or execs are at least aware it's about to pop and will (or should be) budget conscious with their bids. Both Fox and ESPN have about the same amount ($44b if I remember right) tied up in long term deals. Will be interesting to see what the Big Ten is able to get from them. Each network is playing a bit of a game of chicken with the financial future of their networks at stake.



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xtramelanin

October 27th, 2015 at 5:55 PM ^

thats what we do.  we have TV during college football season. 4 months max.  unplug after the nat'l championship game and no TV for the next 8+ months.  saves money and time.  

xtramelanin

October 27th, 2015 at 8:34 PM ^

but like all jobs, my main job (and the farming) ebbs and flows with how busy and how stressful it can be - at a pretty busy point the last couple of months which gets old fast, especially when coaching football and a whole bunch of other family stuff is going on.   however, home life itself is a blessing and that is a daily constant for which i am extremely grateful.   not having TV helps in its small way too.  

unplug hatter.  do it.  unplug....

madmaxweb

October 27th, 2015 at 3:45 PM ^

Im just happy to see ESPN struggling. While I hate to see people lose their jobs but ESPN has turned into the TMZ of sports and has lost all credibility IMO. I used to watch reruns of Sport Center but now I only watch games they broadcast and even those are getting hard to watch.

Yo_Blue

October 27th, 2015 at 4:38 PM ^

They aren't struggling because of their content - it's a couple things.  

1. They allowed the cable companies to unbundle them from the cheapest package and more and more people are taking advantage of it.

2. They seriously overbid for rights to many of the sports they cover. I'm talking degrees of magnitude overbidding.

...and who suffers from this?  It's the producers and writers who put together the really worthwhile stuff like 30 for 30 and ESPN Documentaries.  It's a shame but it is totally self-inflicted.

ahw1982

October 27th, 2015 at 5:39 PM ^

Eh, the article left a lot of unanswered questions with respect to the TV rights issues.  For one, I highly doubt that the negotiation for TV rights follows the typical highest bidder model because ESPN has lower total viewship than NBC/Fox/CBS because they're on cable.  Thus, a dollar from NBC/Fox/CBS is worth more than a dollar from ESPN, since going to NBC/Fox/CBS increases exposure for the NFL by penetrating more households.  Plus, ESPN makes more money per viewer than NBC/Fox/CBS since they receive $6 per subscriber when NBC/Fox/CBS don't, so the live rights are worth more to ESPN than to NBC/Fox/CBS.

In order to truly determine whether ESPN overbid for TV rights, you'd have to do a complicated analysis of the added subscriber revenue brought in from the TV rights and the value perceived by the NFL in selling rights to a channel with more viewers (NBC/Fox/CBS) vs. a channel with less viewers (ESPN), which neither Yahoo nor the article they cited did, so the conclusion is kind of bunk (though it might still be true--even a blind squirrel finds a nut once in awhile).

I Like Burgers

October 27th, 2015 at 6:10 PM ^

You're right to an extent. It's not just the rights to air the game they pay for. Part of the money they pay, and a reason they pay so much for things like the NFL, is they also pay for the right to use the footage from those games in other shows like Sportscenter, NFL Live, NFL Primetime, OTL, First Take, Mike and Mike, etc, etc

They are limited to a set amount of minutes per show they can use and all of that is negotiated for and paid for heavily. The reason NBC and CBS and others pay less is they don't have all of those other shows they need to fill with NFL content.

And ever wonder why you see videos online that use photos instead of video from NFL games? It's because they are limited on what they can show there too.



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rainingmaize

October 27th, 2015 at 8:26 PM ^

ESPN didn't help themselves when they began phasing out all hockey content. Hockey is at best the fourth most popular sport, and it's very regional, however they have millions of die-hard fans. It's not smart to isolate yourself from a fan base of a few million potential viewers. 

UM Fan from Sydney

October 27th, 2015 at 5:43 PM ^

No one covers college football better than ESPN. I don't know why you'd be happy they are struggling. I hope they get their shit together because nothing beats their 15-16 hours of college football on Saturdays. That is heaven to me.



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UMForLife

October 27th, 2015 at 9:09 PM ^

Agreed. I think we definitely need them. They probably should reduce the number of channels so they have more, better content. I don't know if having SEC ESPN was a great idea. May be, May be not. I am sure they alienated some fan bases by doing that.

pdgoblue25

October 27th, 2015 at 3:50 PM ^

When the "Rumor" section was started on espn.com.  The rumor section was essentially make up any sort of bullshit you can think of and claim to have an anonymous source.  As soon as they started fabricating stories, and creating narratives, they were destined for downfall.

After that was the vomit inducing Tebow coverage, continued with Manziel and Michael Sam, and then for a lot of people the last straw was Jenner.

ESPN strayed from simplicity, people originally tuned in to see SPORTS, not politics.

McSomething

October 27th, 2015 at 3:47 PM ^

ESPN used to be on near around the clock. Now I won't watch it outside of actual sports themselves. And considering college football is the only thing they broadcast that I give a damn about (seriously, their hockey coverage is atrocious), outside of the fall my eyes rarely stumble upon that network.

Blue Balls Afire

October 27th, 2015 at 4:05 PM ^

I'm the same way.  I used to watch ESPN constantly, but now I only watch the actual sport they're broadcasting.  SportsCenter is not compelling anymore because I can get scores and highlights on my cell phone whenever I want without having to put up with the announcer's schtick.  Also, I absolutely can't stand sports talk shows, of any kind on any network, except for maybe PTI.  (I used to love The Sports Reporters with Dick Schaap.  Is that still on?)  Speaking of which, why can't BTN just air any athletic contest, and replay them, instead of all their unwatchable studio shows???  If Michigan is playing, whatever the sport, I'll watch!  Gerry DiNardo and Chuck Long talking?  I'll pass.

twohooks

October 27th, 2015 at 3:49 PM ^

Then filler shows of the same content but instead of highlights they give you lists, graphs, charts and two opinions. Over and Over and Over again. It's like when Mtv kept running Duran Duran's The Reflex every 22 minutes but they struck gold with Reality TV. ESPN is in the same spot as The Reflex video  with no Real World drama to bail them out. Fox Sports 1 took talent and market share as well.

His Dudeness

October 27th, 2015 at 3:54 PM ^

I can only speak for myself, but I don't watch sports as much because they are on ESPN, TBS, TNT, etc.  more. I'm sad to say I haven't seen a single inning of playoff baseball (until tonight) this year. It sucks, but I simply won't pay for cable. It's way too expensive. I'm priced out.

His Dudeness

October 27th, 2015 at 4:06 PM ^

I am a huge baseball fan so I really do miss it for that. The NFL is actually mostly on basic non-cable channels. The NBA? Ha! I won't ever watch that league again. It was literally found to be fixed a few years ago. I can't believe anyone actually watches it.

The real shame is you can't find hockey anywhere, even with cable (I live in Kentucky).

I will always love Michigan Football, Basketball and Tigers Baseball, but the rest are really not a part of my life anymore and it feels pretty good.

charblue.

October 27th, 2015 at 3:56 PM ^

I remember being in Bristol, Conn. before the the company was around. It's a blue collar town, really.

ESPN overpaid for rights fees because it wanted to assure its status as the alleged Worldwide Leader in sports. You can only do this when you overpay and pretend that doing so makes you better than everyone else. It's like CBS saying that it has the most eyes watcing its all-consuming eye programming. Really. Who the fuck cares in such a cut-up marketplace where everyone is groveling for advertising dollars.

The fact that ESPN has overpaid rights fees and cut its workforce as a result is meaningful only as an indication that the days where it used to dictate tems and cable firms groveled, means viewers are smarter and technolgy has offered more options that ESPN now has to consider.

This trend will only continue. ESPN was once a fledgling firm whom nobody thought much about. Berman has been there since the beginning, which is why he is still there because really how much fun is his schtick at this point?

Sorry, I can't worked up about Charlie Steiner negativity over the loss of jobs at ESPN. He hasn't been there for awhile and he is the go-to guy for reaction? That tells you how others feel.

LSAClassOf2000

October 27th, 2015 at 4:00 PM ^

ESPN is paying $1.9 billion annually to air "Monday Night Football," and other NFL content across its various platforms. That's $800 million more than the next closest competitor. Ourand says people are skeptical there was even another bidder within $500 million of that number.

The sad thing is that I could see ESPN throwing out absolutely ridiculous numbers without having any effing clue what the competition is actually offering, only doing this so they are sure to get the rights. When you see that they could have saved - oh, half a billion minimum or thereabouts - and still probably gotten the deal, that's just incredible mismanagement of the money, the money that easily could have kept the staff on. 

 

DairyQueen

October 27th, 2015 at 4:22 PM ^

That's the part the jumps out as unfathomable.

If I were a journalist, I would investigate that more deeply.

Laymen, artists, engineers, chemists, singers, cooks, etc. they all leave money on the table, because "business" is not part of their skill-set, and they're self-employed.

But, how does multi-billion dollar organizationlike ESPN, with the amount of business people and laywers they can sure afford, end up over-bidding by $500-Million dollars?

That's the real story. How does bidding work? What's the process? How was that mismanaged? Specifically.

I Like Burgers

October 27th, 2015 at 6:15 PM ^

I explained in more detail above, but part of the reason they paid so much more is because they are also negotiating to run that NFL content on all of their shows. The NFL is their lifeblood and CBS, NBC, and Fox don't have the countless hours and tons of shows that need NFL highlights to fill. That's why ESPN paid so much more. They are using the video in a whole hell of a lot more places than any other network.



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ak47

October 27th, 2015 at 4:13 PM ^

First of all HGTV is great, I'm with the other guys who watch that more than ESPN.  And this isn't good news for the big ten if ESPN doesn't have money to drive up bidding for the big ten network. 

When bundling and sweetheart deals for conference fees do fall through I think we will need to see a re-organization of schools.  Sure you can talke about traditional rivalries but the schools that carry enough interest to drive revenue need to stop subsidizing the shit programs and form a super conference.  I'm pretty sure I can figure out how to care more about a game against Texas than one against Purdue and I'm sure Texas fans feel the same way about playing Michigan or Iowa State.  If a school can't make money on its own I'm not sure why getting to be in the same conference as Michigan, Ohio State, and Penn State means they should get a cut of the pie.

doctorofstyle

October 27th, 2015 at 4:30 PM ^

when it's not a Michigan game I can't watch it... maybe a lil sportscenter but its just a bunch of goofy opinions... I watched Toledo okay umass and it was actually cool as hell. espn3 stuff is no nonsense broadcasting

FanNamedOzzy

October 27th, 2015 at 4:37 PM ^

I miss how Sportscenter used to be...each highlight of an NFL or college game seemed to go through the entire game. It was at least a couple of minutes of pure highlights with quick replays of the big plays and quick, sharp analysis throughout. Then they would shift to the next game, and the next game, and so on. 

Now it just seems like they throw 2 or 3 highlights of the game and cut to whatever weird gossip or repeated topic that they've been talking about for way too long.

Mr. Yost

October 27th, 2015 at 4:46 PM ^

And see how much time their anchors and on-screen personalities are on TV and how much actual sports is on the screen...it'll blow you mind.

SportsCenter now is just a bunch of people talking about sports, it's never about the highlight or a video recap.

Maaly

October 27th, 2015 at 4:39 PM ^

the final straw for me was the Manti Teo catfish story, I use to watch pti and around the horn as well but I barely watch those now. glad to see other HGTV fans, I could watch endless diners drive-ins and dives as well.

copacetic

October 27th, 2015 at 4:40 PM ^

Aside from the things the article mentions, as other posters have said, there's large segments of ESPN I seriously cannot stand to watch. 

It's not just people being disinterested or being priced out/cutting cable (which I've done), but die hard sports fans can't stand to watch a lot of programs on the world wide leader in sports? That's impressive how bad that is, driving away people who used to be most interested in your product.

Add in the fact that they outbid themselves for their only content worth watching? wow