Official Document on Split-M Logo?

Submitted by Brhino on

A while back I remember somebody on the blog linking to an official university document explictly stating that the "Split-M" Michigan logo is no longer to be used.  Does anyone happen to still have a link to said document?  I need to harrass a coworker about his non-regulation belt.

Also, get your shit together, si.com:

 

ESPN, this is closer, but still not quite right:

 

CBS knows that's up.

Damnit, Fox Sports!

 

 

JHendo

March 27th, 2014 at 2:40 PM ^

...but technically, yes, it is very frowned upon.  The official logo of Michigan is now a maize block M.  According to their logo standards, blue is meant to be used as the backgroud color for the M if anything.  Believe me, out of curiousity I read the document on proper usage and design of the logo and it got crazy weird and anally specific.

Edit: Link? Link.

JHendo

March 27th, 2014 at 3:01 PM ^

The article I linked clearly lays out the official guidelines.  As far as Adidas is concerned with our jerseys (and really any athletic apparel company and their respective schools), I imagine their response when given the precise official colors and logos goes something like this:

JHendo

March 27th, 2014 at 4:20 PM ^

I honestly can't imagine the official logo in maize would show up very good on a basketball court.  Like I said, I tend to prefer a blue block M. Seems like it would make sense for the university to just come out and say they have multiple official logos, rather than pushing the maize one that they don't consistently use themselves.

For what it's worth, according to a friend of mine who works for a non-revenue sport at U of M, she said that everyone in the athletic deparment got a random email from Dave Brandon at 3am one day within the past couple weeks about him stressing uniformity in the usage of our logo.  I dunno, maybe a crack down is coming on all of those logos we have out there that seem to conflict with our official one.

mGrowOld

March 27th, 2014 at 2:29 PM ^

How ironic for all our angst over the purity of uniforms, logos and such that our "M" is displayed three different ways in four screen shots.  

They seemed to get the "T", U Conn & Iowa State right each time.  Where are the brand police when you need them?

kvnryn

March 27th, 2014 at 2:29 PM ^

I think you are referring to this document, which was posted on MGoBlog only as an image taken from Kyle Meinke's twitter account:

 

 

There's also the official style guide, which can be found here, but it does not specifically mention the split M.

2Blue4You

March 27th, 2014 at 2:31 PM ^

What is the difference between the Texas T and the Tennessee T?  I feel like I usually know if it is a Tennessee car decal b/c it being a T and it is usally a brighter orange.  Hats and other cases I really have no idea which school the person is for.  I then chuckle and think of how that would piss off the marketing people at either school. 

Brhino

March 27th, 2014 at 2:43 PM ^

It could be worse... we have a member on here who was a Missouri student.  Missouri uses a nearly identical yellow block M on a black background (which can look very similar to dark blue).  IIRC he said he would get asked while he was wearing a Michigan baseball cap, by Missouri fans... in Missouri's stadium.

4godkingandwol…

March 27th, 2014 at 2:47 PM ^

... one of the hardest things to do is create consistency with your logo once you change it.  If you change it often or allow multiple versions to be approved... good luck.  

Yostal

March 27th, 2014 at 2:50 PM ^

Is if you persistently email all of the places that have the wrong logo, with the links to the VP of Comms office and the correct logo.  If you bug them enough, it will get fixed.  Yahoo! fixed it.  ESPN fixed it (Blue block M is actually better looking on white backgrounds).  SI at least moved to one that was in the 20th century from their 1996 style 8-bit abomination.

Snow Sucks

March 27th, 2014 at 3:02 PM ^

I'm OK with both, but prefer the simple block M without "MICHIGAN" in the middle. This is Michigan and people should see the block M and immediately know to whom it belongs.

Jonesy

March 27th, 2014 at 3:48 PM ^

Personally I like the bottom left corner one best, blue M with yellow split.  Even the ugly skinny one looks fine when it's embroidered on hat