this may be of some local interest
It pissed me off how the Blue Barracudas always got eliminated in the first stage.
Yet the Orange Iguanas were dominant! Go Orange Iguanas!
Sparty looks so sad, in the shadow of others.
That could get confusing when you are talking about the leader of the legends divison and the leader of the leaders division meeting up in the conference championship to see who is the leader of the big ten which is really the big twelve.
Don't fret. We will only have this logo for 6 weeks before Big Jim puts the pimp hand down and pulls 4 more teams into the Big 10.
I must admit that it currently looks like a failed abortion.
the Big Ten went to work on their long-awaited redesign of thoroughbred horses.
You just know what happened. The Big Ten Redesign Committee started with this:
And ended up with this:
With apologies to Sir Alec Issigonis...
It's simple, but looks too simple, something that probably could be created by anyone.
However, I understand the desire to make it easier to use with all forms of media, which it probably does better than any of the other, more intricate logos of the other conferences.
Ugggly. I see a Big 16?
It's bland. It's unimaginative. It looks cheap.
Divisions: We are in "Legends" the other division is "Leaders"
We are not the "Legends and Best." That is just awful.
Legends and leaders? Sounds close to feys and metros to me. Why get cute?
get off my lawn.
Neither of those terms specifically apply to gays. Google it.
what fey is a derivation of. i'll hang up now and listen to your answer
Fey Rights Group
Better than learning from Fox News, I guess. Can we please stop the fan on fan hate in here? After I ask if you pee sitting down, that is...
you linked to an Onion article that actually supports my point while degrading the use of such a term really confuses me.
also i sit while peeing if i'm drunk or don't want to risk being yelled at for missing unknowingly. heavy is the hand that wears the ring.
I hate arguing semantics on a blog. That being said, while the terms are closely related, the article points out, at its core, that they are not the same. This is such a stupid argument, yet I am powerless to stop typing and cede the last word...
IT'S THE ONION
IT'S SAYING THEY ACTUALLY ARE THE SAME THINGS
'm now mssng th lttr aftr d and th lttr aftr h from bangng my had on my kyboard
I am willing to lose every point I have accrued on this website to make you realize your argument is wrong. Is the connotation there? Yes. Is it the same thing? NO. You've resorted to caps to validate your argument, let me supply you with the clinical definition.
This can be done now.
(also you're wrong. and what clinic does one go to in order to find a definition?)
Bleaux, you and what you did there contribute to why some people can only stand so much of this board.
Way to take away the focus of the thread and get the last word in. You must be quite proud.
The names and the new icon are light years beyond putrid. They smack of over-thinking and half-assedness all at once.
There's a joke about an itchy red rash somewhere in your response...
I think it's a disappointment. I agree that a "hidden" 12 in there would've been cool. But now they put what looks like a 10 in Big? That doesn't make any sense.
Also, who is prepared to live in a world where the Big 10 has 12 teams and the Big 12 has 10 teams?
I spent like two minutes looking for the hidden "2" to form a "12."
I know, right?
It's almost illegible... And for the short-hand version, what's wrong with a simple B10? I mean, other than that it's a vitamin?
In any case, it could be worse, but they're trying to do too much.
Also, now that I think of it, why in the name of all that is decent in the world would we bother to write out "ten" and "10"????
It makes some sense to write out "ten" and some other numeric symbols like, oh I don't know, 12(!)... but "ten" and "10" is just STUPIDLY REDUNDANT. Why sneak in a number just for the sake of sneaking in a number? If it doesn't make sense, don't do it. Yes, we liked the "11" hidden in the old logo, but shit, we're adults, we'll get over it.
Legends and Leaders
Kill that with fire too
Embarrassing. Is the Big Ten run by a group of 11-year-olds?
the Big Ten is now being run by 50 yr old guys who've left their significant others and are trying to get back into the dating scene using hip lingo and stylish sun glasses
The 11 yr olds just designed the logo.
12 year olds now
Or the LEGENDS?
I think my brother and I had GI Joe wars in the sandbox with those names for our respective armies. Legends 4 Life, baby! Legends/Leaders=Lame.
The logo, the names, the production, Ohio State, new trophy names, colors...one big fucking failure today
I'm actually OK with the shortened version. It's tolerable at least. All in all these are pretty disappointing after the old logo.
This couldn't happen in the other thread devoted to this?
I think the terribleness is too great to be contained in just one thread
Great point. My outrage came before the division and trophy names came up.
RABBLE RABBLE RABBLE!
That's awful. Both are. The color scheme is too close to UNC, and the type-face is too modern-ish for the Big Ten. We're a classic conference, whereas these look like a tame Oregon-conference design.
I posted it in another thread, but I'll put it here also since it's a dedicated thread. I'm unimpressed. Seems very bland. It's like they waited to the last minute and told a designer "you have half an hour, just put something together."
You think they actully hired someone to do this?
Not only did they hire someone to do this, they paid them a butt-load of cash to do so.
Life doesn't always make sense, and that applies to the world of design just as well.
Oh, that's right. He only does brilliant design for free.
Look closely at the diagonal part of the N. It's discontinuous. I'm sure the intern they hired to make the logo could have done better with minimal inspection.
will all Big Ten facilities now offer 1G wireless service? bc that's all I am getting out of this:
B16? Honoring Denard, duh.
When I see this, I think Gatorade. Is anyone else getting that?
no, no...B 1 G: they want you to "be number one g"! g being a gangsta, of course.
clear reference to MSU, i think.
First impression? Definitely meh. Interesting thing about the second version -- it could easily be adapted for a league that wants to call itself "The Big Sixteen"
i can't believe someone was paid to design this bullshit
but, Legends and Leaders don't seem to be on the same level, power-wise (if you know what I mean.) Legends seem way more influencial than Leaders. Couldn't they have done something simple like "These 6 Teams" and "Those 6 Teams?"
Big fail, and the logos are terrible too.
the old guard versus the new guard of power teams in the conferences
The Leaders and the Best are in the Legends conference. wtf.
Was just about to mention this....they dropped the ball on the trophy names as well
i missed it but can only guess, based upon the mount of fail in the previous naming and logos, that they are titled the Nina (Legends), the Pinta (Leaders) and the Santa Maria (Conference title)
We could not come up with any Sparty for the trophy names, glad the conference could at least dig and find some.
Actually thought we would get something cool and innovative like the last logo but both the logo (Carolina Blue) and the division names are disappointing. See too much input from the same folks who did the BTN graphics. With geography out of play, the division names were going to be controversial regardless but Legends and Leaders seems too vanilla. Back to work.
the BIG looks like B16
16 teams anyone? Let's start some rumors!
Awful, both options. Just awful. I'd rather keep the current than use either of these two.
It appears to be based on the typeface "Vitesse" from Hoefler & Frere-Jones with just a little bit of unimaginative twiddling with the "I" and the "G."
I hope they didn't pay a lot of $$ for it; if they did, they didn't get very much for their money.
The conference names are much lamer, IMHO. They have all the cachet of something dreampt up by Delaney's 14-year old niece at the dinner table.
It looks like I'm not the only armchair typographer in the room. As much vitriol as this logo is provoking, I can't seem to hate it. It's not great -- when I found out the designer of the previous B10 logo had made other versions with hidden 12s I thought for sure they'd just dust off one of those. This is a compromise on that idea -- you get to keep the "hidden" number (the 10 in Big) but go with something fresh and eschew focusing on the true number of teams, which from a branding perspective is moot. I wish they had unveiled some sort of icon-type logo that looks as good as the SEC logo put on officials, etc.
It's competent, but thoroughly unremarkable. It's just big, beefy slab-serif type which will adapt well to a wide variety of situational uses. Stolid, workmanlike, unspectacular, plodding, straightforward.
Just like the popular conception of the Big Ten in other parts of the country, in other words.
I'm a designer in my day job (when I'm not wasting time on MGoBlog, that is) so this stuff hits close to home professionally-speaking. The only thing I'll say on behalf of the designers at Pentagram is that it's possible they presented truly innovative and memorable design concepts which were rejected by the client. That's a normal part of the design biz.
OMG, everything is AWFUL!
Honestly, did some clown take all of 10 minutes to design those logos in MS Paint.
Actually, I shouldn't insult MS Paint like that.
The guy they hired woke this morning and relized he needed to have them done by noon
what's the point of hiding a 1 if they don't also hide a 2?
on a scale of 1-10, i give it a meh.
on January 4th.
They did get the division names half right..Leaders and Best would have worked better.
If there ever is a meme to replace the "Antonio Bass", I vote it's to never actually use the division names contrived today. We must, no, will, henceforth describe the divisions as Brian and Tim.
with the provision we change Brian and Tim to Bo and Woody.
I second the amendment to change the names of the divisions from brian and tim to bo and woody
Works for me. But which is which?
They fight. And Fight. And fight and fight and fight. Fight fight fight. Fight fight fight.
At least it would have been good for a laugh. This is just sad.
To further the meme, use them interchangably.
lol this is almost as bad as the new GAP logo.. look it up for those interested.. you will laugh
Gap actually changed it back after public outcry.
Can we do the same thing here?
Why couldn't we just have kicked out some team to keep it eleven teams and no horrible changes would be made?
otherwise you can't have a championship game.
And now that Big Ten and Pac Ten will be having championship games, along with the SEC, ACC and Big East, allowing a 6 team playoff will be easy!
5 Champions and one wild card!
Although I'm sure there trying for 8 teams in the playoff.
Remember the thread bitching about all the bowl games in january. well, how many bowl games do you need for a playoff of 8 teams?
Did they make these 5 minutes before the show started? Gross
+1 to the OP for use of the "change is scary" tag.
"We fear change."
/someone please embed a pic of scared Garth.
would have been better than Leaders and Legends.
the logo is whatever. logos are ugly.
legends and leaders
Yeah... I would have been much happier with something unimaginative like East and West.
Is how much money did they waste paying some marketing firm to come up with this garbage?
But I was having so much fun reading angry comments on 3 threads simultaneously! Mods are bringin' me down.
Some stud marketing consulting group probably made a killing in fees whiile slowly pulling the logos and names directly from their rectum.
the 2nd "shortened" logo is better than the complete logo.
Plus, as others have noted, it will be easy to tweak in a few years when we go to 16 team superconferences.
Everytime I read "Leaders and Legends" I think of League of Legends.
Does that mean if Michigan starts 9-0, we're legendary?
"Leaders and Legends: The League of Extraordinary Gentlemen 2" now coming soon on straight-to-video.
I'll go against the tide here and actually suggest that I like them. And the division names. Delaney said he wasn't going to single out any individuals or geographies with the names. Maybe "Legends" is a little silly, but I think they are branding themselves as the most traditional and classiest conference and that is what these names are trying to signify.
I'm glad they dropped the silly little "negative space" 1 that was used to jokingly acknowledge that we had 11 teams. If you want your name to be "Big Ten" forever, you should just give up on that kind of gag stuff. I would however have avoided the short logo that suggests "B10" since I think the word "Ten" conveys less about the conferences members.
Best of all are the trophies. I love that they acknowledged all the greats and those greats that we've inherited through Penn State and Nebraska. How can this group complain when Ford, Schembechler and Woodson are all recognized?
Don't forget Desmond.
Why aren't we in the Leaders? Aren't we the Leaders and Best? Seems like a missed opportunity to me.
Because there's leaders, then there's the best.
I'm not sure there was any way for them to come up with good division names without using geography or former player/coach names like Bo and Woody. I don't think the division names are great, but they coud have been worse. Could have gone with "Stars" and "Stripes," which might literally have made me puke. These are generic and most people will ignore them, which isn't ideal, but isn't overly embarrassing either.
[EDIT: Agree that it's awesome Ford, Schembechler, and Woodson were all recognized by the awards. And Desmond is recognized in the receiver of the year award, which wasn't mentioned in the broadcast.]
I'd also like to add that I like how balanced they were in that regard. You can't be a strong conference if all you do is talk about the top tier teams. Guys like Nile Kinnick, Amos Alonzo Stagg, Anthony Thompson, Bronko Nagurski... these names need to be kept alive.
They almost got the position trophies right as well. Purdue acknowledged for their strong QBs, Wisconsin for their great runners. Just needed to make the wide receiver award one that included Desmond and Braylon. At least they got it right with MSU, recognizing their excellent contributions to the kicking game!
A little grumbly over not giving Tom Harmon his due. Maybe that's just me being a cranky homer.
As everybody knows, the three best punters in the history of the Big Ten were Pat O'Dea (Wisconsin), Reggie Roby (Iowa) and Zoltan Mesko (Space). Therefore, the trophy for the best punter in the conference is named the Eddleman-Fields trophy.
I also thought there would be some Tom Harmon reference SOMEWHERE. Hell, I named my kid Harmon, the least the Big Ten can do is add his name to a trophy.
includes world-class academic institutions such as Ohio State, Michigan State, Penn State, Purdue, Northwestern, and University of Wisconsin–Madison
When I started reading the text, that jumped out at me. If they are going to list half the conference as "examples of world-class academic institutions", they had at least a 50% chance of including M. This is both a logic and statistical FAIL.
Apparently, the Yale School of Architecture asked Michael Bierut to design their "Structure of Light" poster... which turned out to be quite the spelling challenge for him as his original sketch spelled out "Strecture fo light".
And that, of course is something you always worth highlighting in your portfolio...
Does anyone know where the list of names for all the trophies can be found?
It took me a while to figure out that the G is a zero, not a six.
We are Leaders, Legends, and the Best.
I can live with that.
I don't mind the logos though I agree they look like something that was just thrown together in ten minutes.
But yeah, the names are awful, especially since they seem to relegate one of the divisions to the past. And they give absolutely no help in differentiating one division from the other, which I think is the most important thing division names should be doing. I doubt these names will ever be commonly used except in official publications, much like FBS and FCS.
Seriously, sticking with X and O, as BTN was provisionally using, would have been better. Or East and West...even if it's not a strict geographic split, it's easy enough to remember that East is the one with PSU in it and West is the one with Nebraska.
right corner, I believe this explains it all...
But then I noticed that everything was spelled correctly.
Way to go Big Ten commissioner and Big Ten execs for approving this humongous bucket of fail!
I can't believe that the people who came up with the "New Coke" idea, found work again.
The division names are so lousy that even something truly evil like "Scarlet" and "Grey" would have been an improvement.
has to be the Griese-Brees QB trophy. Who the hell wants to honored for best shart of the year?
How about the shart division and the fart division. That would've been better.
oh cant wait for the"has been" jokes to come next year when people explain why we are the legends and OSU is the leaders.
SEC East , SEC West
Pac 10 North, Pac 10 South
Big 12 North, Big 12 South
Big 10 Leaders, Big 10 Legends
Schools by number of trophy honorees:
Michigan, Wisconsin: 4
Illinois, MSU, Minny, PSU, Purdue: 3
IU, Iowa, NW: 2
Chicago, Nebraska: 1
Hail! To the Victors Valiant
Hail! To the Conquering Heroes
Hail! Hail! to Michigan
The Legends and Best
The logo is simple, recognizable, and elegant. The division names are not unimaginative like "North" or "South", but actually mean something to our conference. The whole thing is very modern, which I really like.
the two guys that did this are from the University of Cincinnati and Wisconsin!
dislike the logo a little less (but not much) when applied to the field or court...
Might as well let GERG name them after his stuffed animals.
I think it looks understated and classic. My only gripe is that the typeface feels like "Ten" should be followed by "essee Volunteers" Also, Leaders and Legends?! FMLAAB10F = Fuck My Life As A Big-10 Fan.
they used freshmen graphics design students for that. Geez.
And it took them this long to come up with Leaders and Legends? Pathetic.
Well Jim Rome is currently going off about the division names. Says they are lame and it is very "Big Ten" of them to be named that. Can't say I disagree. Seems like a weak attempt to be "elite."
I don't see why adding Nebraska to the conference has to make everything about the Big 10 corny.
Thanks I'll be here all night.
So help me if they plaster that damn ugly logo on the field at The Big House on the 30 yards.....
I am not impressed at all. After the ingenuity that went into the current logo, this new one looks like it was put together at the last minute. What gives?
Also some instructions on how to use the link button. As long as you're not in "plain text editor" you should see the globe with chain links. This is the "links" button.
Step 1 - copy the URL from the web page you want to share
Step 2 - type a title for the link in the Comment/Editor box (I typed Big Ten Logo for this one)
Step 3 - highlight the title you just typed.
Step 4 - press the Link Button, a dialogue box opens and there is a field for pasting the URL, paste your chosen URL in this entry field. Click on OK.
Now your Link Title will be underlined with the typical indication that it's a link. Congrats!
They should have just changed the name of the conference, but the logo doesn't make sense in any case. The only thing that sticks out is the 1, which has nothing to do with the conference.
The division names are pretentious. Even the ACC with its screwy geography just went with Atlantic and Coastal. I would have just gone with North and South. Wisconsin would be in the South, but otherwise every school in the North is north of every school in the South.
The bottom one makes my brain explode.
Both of those are better than what we ended up with.
The top one. There's power, prestige, and a sort of ascendancy.
I almost see a mountaintop in it.
Time for a contrary opinion: I really don't hate the division names. And I prefer being in the Legends Division because that's a better sounding name than Leaders Division. My biggest complaint is that the trophy isn't called Schembechler-Hayes, it rolls off the tongue better.
Pentagram has been one of the world's foremost multidisciplinary design firms for almost four decades, getting its start in London in 1972, and eventually opening offices in NY, SF, and Austin. I'd be shocked if their fees for this identity/branding project for the conference weren't well into five figures.
"The new Big Ten logo was developed by Michael Bierut and Michael Gericke of the international design firm Pentagram.
"The new Big Ten logo was developed to symbolize the conference's future, as well as its rich heritage, strong tradition of competition, academic leadership, and passionate alumni," said Gericke. "Its contemporary collegiate lettering includes an embedded numeral "10" in the word "BIG," which allows fans to see "BIG" and "10" in a single word. Memorable and distinctive, the new logo evolved from the previous logo's use of negative space and is built on the conference's iconic name, without reference to the number of member institutions.""
Where can I order my B1G flash drive?
I think you got the letters scrambled there - it's a 1 GB flash drive, not a B1G.
Man, the new logo is effin' UGLY. I'm amazed that someone actually came up with this, and the Big Ten commissioners liked it at all, much less choosing it as the top design over what must've been a barrage of other possibilities. Yikes.
The new logo and division names should be served with a single scoop of vanilla. Not bad. Not great. Will anyone (besides Big Ten Network) refer to the divisions as Leaders and Legends? Or will it be Michigan's Division or OSU's Division?
I agree. Since the Big Ten won't give us decent names for the divisions, I propose we continue to refer to them as the Bo and Woody divisions.
I would think the "has beens":) division fans would raise hell. Clearly, the Future Champions fans will be delighted to know the conference believes Wisconsin, Ohio State, and Penn State will be wining asl the championships. Stupid.Stupid.Stupid.
Those are the best names they could come up with? I think they might want to go back to the drawing board with the division names... and please get rid of the powder blue logo.
What is the "value add" of this set of names/logos over what you could get off of Bleacher Reports? I'd argue most of this is actual worse.
All I wanted were bland division names. Awful, just awful. How could the university presidents think this was a good idea.
Yes, Charles, yes it is.
When they said new trophies I got excited because I thought it was new trophy GAMES.
Michigan vs Nebraska needs one.
Those names are ridiculous
LEGENDS DIVISION / LEADERS Division
Come on, put some more thought into it!
Fielding Yost, Amos Stagg, Henry Williams, Harry Kipke, Bernie Bierman, Woody Hayes, Bo Schembechler, Earl Bruce, Lloyd Carr, Jim Tressell. Nice call, Delaney
Woody Hayes: 152-37, Schembechler: 143-24 in the Big Ten. Joe Paterno 90-43.
Does anyone really think Paterno would be all time leader had he always coached in the Big Ten? His winning percentage before joining the big ten is 79 percent, after its 62 percent.
+1 to you. I was thinking the same thing, but didnt want to do the research to validate my point. I really like Jo Pa, but there is definitely more big ten history around other coaches.
I think its kind of tacky putting an active (if, barely) coach in the title. Stagg makes a lot of sense but they should have thrown in another old-timer or just left it at him.
These divisions names are so bad that even Delany wouldn't want them. So, what is he really up to?
After attempting to use these names for about a month (week?), the media will inevitably revert to what we all know the divisions really are -- the Ohio State Division and the Michigan Division. Faced with that (and hundreds of thousands of complaints from fans of all the B10 schools), Delany will finally have the support he needs to go back to the university presidents and get approval to officially change the names to Bo and Woody. The schools other than UM and OSU will be so ecstatic to get rid of Leaders and Legends they will let slide the fact that the new names officially brand them all as little brothers.
Brian Griese has a trophy named after him!!!
These names are downright embarassing. Moreover, we can't even be in the Leaders - being that we're the leaders & best. I have seen so many better and different division names on this board alone, you'd think a marketing agency could come up with someone solid.
As for someone mentioning a Mich-Neb trophy game - this has to happen. I think we should play for the other '97 National Championship Trophy - it would instantly be the coolest trophy game around.
But, unfortunately, it appears we will need to hire an international consulting firm and wait six months for them to come up with a name for the trophy.
the names are so similar that we can't. I have no idea who is in what conference other than M, OSU, and MSU.
So what do you consider to be the worst marketing decision:
1) New B1G TEN logo/divisions
2) Halo around the Big House from '98
The uproar was loud enough to get admins to admit a mistake on the Halo...I'm guessing this won't be possible with the divs/logo due to the general stubborness of B1G Ten officials.
At least we could eventually take that architectural abomination off the Big House, and thanks to the rennovations, our stadium is awesome. But this new logo on the other hand...no one's ever going to let the Big Ten forget about this one. Ever. Leaders and Legends? I bet every Big Ten team just gained three points on their bowl game lines!
No thanks. God only knows how Delaney would create a trophy in honor of Seneca Wallace.
Switch Notre Dame with Wisconsin and this would work great.
Final Weekend of the regular season-
Iowa vs Minnesota (Floyd of Rosedale)
Iowa State vs Missouri (Telephone Trophy)
Michigan vs Nebraska (1997 Rivalry)
msu vs Notre Dame (Megaphone)
Illinois vs Northwestern (Land O Lincoln)
Indiana vs Purdue (Old Oaken Bucket)
ohio state vs Wisconsin
Penn State vs Pitt
You really want to replace the Michigan-Ohio State game for "the 1997 rivalry" that was made up so that we could feel better about playing in the crappy Alamo Bowl after an underachieving 7-5 season? It's completely made up. Maybe in 10 years after being in the division it might mean something, but right now it's a rivalry akin to Michigan against Wisconsin or Iowa.
Iowa State and Missouri add nothing whatsoever to the conference besides being from the Midwest. ND obviously makes sense, Pitt sort of does because it would give PSU a rivalry and both ND and Pitt are good schools. Iowa State is the second best school in Iowa and MIssouri's academics are always couched with the "but they have an excellent journalism department" qualifier.
The only school outside of ND and Pitt that could plausibly, though unlikely, join is Texas and Texas AM because the academics, athletic tradition, and loads of cash they'd bring would make it worthwhile despite regional awkwardness.
THANK GOD we have something to discuss other than... well. We won't go there, but the "CC" threads give it away.
Wow! Almost as riveting as LeBron’s "Decision" special. In a way, I was hoping to hear that, in selecting a new logo, they’d considered the importance of the future, so they’d simply copied the Star Trek logo, and in respecting the past, they’d decided to name the divisions for the Prince of Wales and Clarence Campbell. I suppose Leaders and Legends will have to do until enough teams are added to allow for geographical divisions or Shirts and Skins.
Not impressed with either the logos or the division names, and somewhat confused by the rationale for all the trophy names. Agree that naming the divisions posed several problems. Bo and Woody divisions might’ve brought derision for the "Toy Story Conference". But hyphenated awards/trophies? (Will the Smith-Brown Defensive Lineman of the Year award be restricted to players with common surnames? Will they present the Griese-Brees Quarterback of the Year award outside Krazy Jim’s Blimpy Burger on the hottest day of the summer?)
Would any of those people honored with the hyphenated awards have seemed less legendary if their names were left off the annual awards? True, Bo and Woody may remain mear the top of the list of Big Ten coaching legends, but won’t there be other legendary Big Ten football coaches whose achievements may rival those of Bo and Woody? Wouldn’t it be sufficient for the top coach each year to receive the Big Ten Coach of the Year Trophy (brought to you by Meijer), and the top player to receive the Big Ten Player of the Year Trophy (presented by Google). (Does anyone get the Dunder-Mifflin Cup?)
Next time around (like maybe starting later this afternoon), consider a logo-design competition among the graphic designers at each member institution, with entries to be submitted to the judges anonymously – concluding with one entry from each member institution. If the university presidents and athletic directors have to be the judges, then so be it. The designer of the winning entry gets lifetime free admission to Big Ten championship events in every sport. That could be accomplished without having to pay a design fee to an international firm whose partners are sitting back at their office now, laughing at Jim Delany. Pentagram? Shouldn't Holmes and Watson be called in to investigate this?
Why, exactly, did the conference rule out the possibility of geographical names? East and West make complete sense and are way less lame than the ones they came up with. I'm already cringing at the thought of us having to carve "Legends Division Champions" into the pillar at the stadium.
We'll have to carve it in multiple times too, not just for football. Gah.
I think they only apply for football.
they would go with "Divisional Champions" instead
You mean this wasn't a joke?
I'm not getting why everyone is so mad about the division names. They may be bad but they're just names.
Ask your friends from SEC/Pac 10/Big 12 schools what they think of the names and then see if you still aren't mad about how bad they are.
My girlfriend's a Florida fan. She's been polite.
The logo freakin sucks, and I'm still annoyed that they just jumbled up the teams into divisions that make no sense.
The "Legends" is already taken- by the Lpga Senior Tour. No kidding, please sue the Big Ten now.
Kudos to the marking staff of the Big Ten. Who would've thought the unveiling of the new logo and division names would create such a buzz for the Big Ten?
My 16 year old just got home from school and I showed the logo to him. "That sucks" was his response.
Cant stand it. I think the logo sucks, the division names suck, and the trophy names suck
Don't jump my shit if this has been posted/discussed already, but...
"The Big Ten Conference is the U.S.’ oldest and largest Division I college athletic association. Founded in 1896, the conference is comprised of schools located mainly in the Midwest and includes world-class academic institutions such as Ohio State, Michigan State, Penn State, Purdue, Northwestern, and University of Wisconsin–Madison."
Yeah...they seemed to have forgotten a certain school...and called MSU a "world-class academic institution." Also....
Pentagram’s Michael Gericke (a graduate of the University of Wisconsin) and Michael Bierut (husband of 30 years to an Ohio State alumna) have designed the new logo for the conference, announced today.
That probably explains the omission. And certainly explains the bad logo.
I found this on the ESPN article:
Asked if Leaders and Legends was too bland, or not unique to the Big Ten, Delany responded, "All of these things will engender discussion. We want to engage our fans. . ."
We fell right into Delany's trap!
That logo is just plain ugly. I hope no one got paid to make it.
See my post above. I'm sure there was ample money involved.
Just hope they didn't pay too much for that logo design, though I fear they did.
I heard someone over on BSPN mention that the Pac10s new conference names will be Bro & Dude.
Does the second logo remind anyone else of the new Gatorade G/G2 logos?
Maybe it's just because it has a "G" in it???
I think that the division names are an embarrassment, but I think I know where they were going with them. They are also used to keep the UM-OSU Connection.
Leaders: Obviously from The Victors.
Legends: Every time out at OSU, they had "Legends of the Shoe" commercials with their former great players highlighted. They also released bobbleheads titled Legends of the Shoe.
To further the animosity, they put UM in the Division with the name patterned after OSU, and OSU in the Division Patterned after UM.
Can you attain legendary status in the Leaders division? I'm torn...