So, the NCAA, bastion of upholding the virtues of student athleticism, has a deal with Powerade (TM) that only Powerade (TM) cups shall be used on press row of NCAA games, because won't someone please think of the student-athletes?
Jason Gay of the Wall Street Journal knew this and pretty much set this up to make this a story, but the NCAA's goons fell for it and took the guy's cat mug - with 4 minutes left in the second half. Short, amusing read about this stunt. At this point, anything that prods the NCAA and their hypocrisy is fine by me. also, i hope that the NCAA has to report confiscated cat mugs as some sort of benefit and self report a violation.
warning - pictures of non-NCAA, athletic juice sponsored drink-ware below: